Vice President Marketing

2 weeks ago

Baltimore, Maryland, United States Open Executive Search & Selection - Milan & London Full time

USA Vice President of Marketing Director | Baltimore Area | Interesting Package

Our Client is a Global FMCG company with International iconic brands, and we are now searching for an innovative Marketing Director to join the team as
VP of Marketing.

Reporting to the CEO USA, you will be responsible for the brand activities and will oversee the associated local marketing team. You will be responsible for executing the marketing guidelines defined by the Headquarters, will demonstrate responsiveness and proactivity, and will be capable of translating global strategies into impactful local actions while maintaining close alignment with the HQ in Europe. You will interface with Business Development, Operations, Finance, and Sales as required and will work on a high growth portfolio of brands.

This role will be responsible for driving excellent programs and execution while creating value through internal and external marketing, in line with global imperatives. Strong communication, presentation, networking and interpersonal skills will be key to your success.

Responsibilities:

  • Drive the Trade Marketing & Category management for the US business, in line with global imperatives provided by the Global Marketing Team.
  • Lead the US Trade Marketing, Public Relations & eCommerce functions to fully integrate with the US sales teams and the Global Marketing Team.
  • Analyze sales data (sell in/ sell out) and provide reports on the business to assess performance and propose corrective actions where needed.
  • To prepare ad hoc presentations (Sales meetings, Distributors meetings, HQ meetings)
  • Manage internal and external team and agency relationships to execute an exceptional marketing program that consistently brings forward inspired, next-level deliverables.
  • Develop deep understanding and manage brand voice; serve as a brand advocate across all marketing channels.
  • Train and develop direct reports; set goals, coach, mentor and evaluate team performance.
  • Oversee the team's development and delivery processes.
  • Create world-class brand activations for International US NPD, guaranteeing the brands secure a significant share of attention among our consumer base.
  • Develop a multi-channel approach to activating the international US portfolio in the US market, creating plans to increase distribution and consumption of the international US brands in all channels of trade.
  • Manage the investment envelopes for the Trade Marketing and Category functions, ensuring all customer deal fund investment is evaluated.
  • Ensure the sales teams receive category insights and support in order to protect the current business and expand the range into other categories and customers.
  • Other duties as assigned.

What We Are Looking For:

  • Minimum 10 years experience in a similar marketing/trade marketing role
  • BS in Marketing/ Business Administration or related field
  • 5+ years of FMCG, Food & Beverage and/or Wine & Spirits industry experience
  • 5+ years supervisory/management experience
  • Demonstrable ability to lead and manage people, projects and activities
  • Excellent analytical, problem solving and organizational skills
  • High Proficiency in AI, Microsoft Excel, Word and PowerPoint.
  • Ability to build and sustain excellent relationships at all levels (internal and external).
  • Experience in launching new products in a crowded marketplace
  • Excellent communication and interpersonal abilities
  • Entrepreneurial and ambitious self-starter who can set their own targets and efficiently organize work schedule.
  • IRI, Nielsen, IWSR systems knowledge is a plus

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