Director Social Analytics

Director Research Ad Solutions
Social Research
Location – NYC (Hybrid)
We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

Trusted by the Biggest Brands
With a team of over 600 researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty

Powered by People, AI and Data
MarketCast believes AI should amplify, not replace, the consumer's voice in marketing research. By integrating AI models throughout our research process and organization, we're transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insight

Director Social Research
We're Looking For
A Director to join our Social Analytics team as a player/coach — leading client strategy, guiding a team, and rolling up your sleeves to deliver insights. In this role, you'll partner with top entertainment and media companies to help them understand audience conversations around films, trailers, and talent. You'll blend quantitative metrics with qualitative analysis to deliver clear, actionable insights about social conversation. This is a hands-on leadership opportunity for someone who has a strong background in social listening, and enjoys shaping both client relationships and the growth of a team.

In This Role You Will

• Manage, mentor, and develop a team, providing coaching, feedback, and professional growth opportunities.
• Act as a player/coach — balancing hands-on execution with oversight and guidance.
• Partner with Managers and other team members to build and maintain strong client relationships, coaching and supporting them to ensure client satisfaction.
• In some cases, act as the senior point of contact for key clients.
• Partner with commercial and sales teams to scope projects and shape proposals.
• Lead social analytics projects from design to delivery, ensuring insights meet client objectives and deadlines.
• Analyze and interpret social conversation data (volume, sentiment, themes, personas, sample comments), drawing actionable insights and contextualizing with historical benchmarks and industry knowledge.
• Blend quantitative and qualitative perspectives to tell compelling stories and answer client business questions.
• Oversee quality control to ensure accuracy, timeliness, and consistency across deliverables.

It'll Be Helpful If You Have

• 7–10+ years' experience in social analytics, market research, or related fields.
• Demonstrated expertise in social listening methodologies and tools.
• Strong experience in using social listening/analytics tools (e.g. Meltwater, Talkwalker, Brandwatch, or similar).
• Proven track record of building and maintaining client relationships.
• Experience managing teams and developing talent.
• Strong communication and presentation skills, with the ability to simplify complex data into actionable insights.
• Highly organized, with the ability to manage multiple priorities in a fast-paced, quick-turn environment.
• Deep familiarity with the entertainment and media ecosystem (film, streaming, talent, fan culture) preferred.
• Experience with agencies, research firms, or entertainment clients.

Our Vision
We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

Our Values
Radical Candor
Caring personally while challenging directly – offering feedback that is honest and clear, but always rooted in genuine empathy and respect for the individual.

Client Obsession
Maintaining an unwavering focus on understanding and exceeding client needs and expectations, consistently delivering value, and building lasting partnerships through proactive communication, responsiveness, and a relentless commitment to client success.

Unmatched Expertise
A level of deep, specialized knowledge and skill that exceeds industry standards, allowing delivery of innovative, tailored solutions to complex client challenges driving superior outcomes. Fostering growth for our talent and establishing a reputation for excellence.

Our Vibe
We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out:

Per the pay transparency law, the hiring range for this position is $115,000 to $132,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental, and vision, free access to HealthJoy, ModernHealth, 401K match from day one, "flex time off, career and personal growth outlets, such as LinkedIn Learning, and two free monthly movie tickets. All benefits are subject to eligibility requirements, and the terms of our official plan may be modified or amended from time to time.

CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.