Sr. Qualitative Insight Specialist

About us:

Brado is a consumer engagement firm. Our mission is to become the best in the world at empowering brands and organizations to engage with people on their most important life journeys. Across marketing, communications, innovation and consumer engagement technology, we provide transformative results for our clients.  

Brado offers market research and strategy services, digital marketing services as well as an integrated consumer engagement technology solution.

We are currently looking to add a Senior Qualitative Insight Specialist to our Insight (Market Research) team. 

Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.

 Position Summary 

Brado's Senior Qualitative Insight Specialist typically works under the guidance and direction of an Insight Director. While occasionally working independently, they execute research as directed and develop and polish project deliverables. This role is focused on learning to perfect their expertise in research and storytelling to better understand consumers and customers.

Key Areas of Responsibility  

Projects:

• Accountable for ensuring all assigned aspects of the project are delivered on time and against client objectives.
• Contributes logistically, strategically, and creatively to every aspect of their assigned projects, from design to fielding to deliverables.
• Thinks proactively throughout the project to anticipate and quickly escalates and addresses changes to approach, design, objectives, etc. 
• Supports the design of studies and contributes to writing proposals
• Thoughtfully crafts activity / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type.
• Effectively moderates 1:1 and group interviews and online engagements (Communities, Remesh, etc.), spending typically 15% of their time doing live moderation.
• Demonstrates an ability to connect the dots, identifying emerging themes and how they connect to the bigger story.
• Incorporates and suggests strategic elements for the report including the story flow, emerging implications (so-what), and recommendations (now-what).
• Begins to determine appropriate visual elements to communicate the story.
• Demonstrates the ability to leverage client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy.
• Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism. 
• Supports writing proposals and internal initiatives that align with their passion and department priorities

Client Relationships:

• Demonstrates a confident, professional, respectful, agile, presence when engaging with the client.
• Develops rapport and builds empathy for and with the client, leading to long-term relationships.
• Develops and continually seeks to deepen understanding of the client's business and the individual client to ask the right questions, anticipating needs.
• Stays calm and collected even with difficult clients, and escalates challenges as needed.

Insight Department Activities

• Supports writing proposals
• Supports internal initiatives that align with their passion and department priorities
• Develops positive relationships with clients and other Brado teams
• Successfully represents Brado in external facing settings (e.g., conferences, new business presentations or networking events)

Requirements

• Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact 
• 3+ years experience moderating and delivering excellent client deliverables in a market research or agency setting
• Willingness to travel and be flexible in scheduling to accommodate project needs
• Compliance in time-tracking 
• Adhere with all Brado and client required training and guidelines for market research and healthcare industry regulations and laws. Specifically (but not limited to) Pharmacovigilance (PV) and Healthcare Providers (HCPs) processes and reporting, Ethics, Confidentiality, Data Privacy / Security and Harassment. 

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home