Junior Digital Media Buyer

23 hours ago

Carlsbad, California, United States ExpressMed Full time
Company Description

The team at is dedicated to making it easier for people to shop for healthcare products. We take pride in providing an enjoyable customer experience, and this has resulted in us being the fastest growing eCommerce company in the medical supplies and equipment space. Many people struggle with figuring out what products are best suited to treat their ailments - at ExpressMed we are focused on putting healthcare back into the hands of patients by providing the resources, education and tools necessary to make informed purchasing decisions they can feel confident and happy about.

As a fast-growing, internet-based company, we have a smart, passionate work environment, that gives you the freedom and opportunity to excel and advance. If you are enjoy creating innovative solutions and strategies to solve problems, there's a good chance you're a fit for our team

Working at ExpressMed:

  • A fun, start-up style office environment, where everyone contributes to our success

  • Work with team of talented, smart colleagues who are dedicated to helping people

  • Professional growth opportunities and on-the-job education from experienced mentors

  • Employer contribution towards Medical, Dental, and Vision premiums for all regular full-time employees and their dependents

  • Paid holidays each year

  • Regular employee events, such company-wide trips to the Del Mar Races

  • Optional Stand-up Desk

  • On-site gym

Job Description

We are looking for an analytical, Junior Media Buyer who will be responsible for the implementation, daily maintenance and optimization of paid, eCommerce advertising campaigns across a variety of digital channels. This position will also work with the marketing team to inform strategy and planning through: past campaign insights, research and recognition of new opportunities, and design and monitoring of strategic and A/B tests. Reporting to, and working closely with, the Director of Media Buying, candidates should have past experience with digital media buying (CPC or CPM campaigns), a passion for data, and a willingness to learn on the fly. Full-Time Position.

Responsibilities

  • Building, launching and day-to-day management of a variety of digital media campaigns (CPC, CPM, CPA)

  • Proactively optimizing campaign through A/B testing and targeting

  • Managing budget allocations and bid parameters to deliver most efficient results

  • Compiling reports and completing deep daily analysis to determine campaign effectiveness

  • Monitoring campaign KPIs to ensure objectives are met and align with overall strategy

  • Identifying and investigating trends, issues and opportunities

  • Work closely with the Director of Media Buying to drive growth through paid channels

  • Collaborate with the Marketing team, to align paid and non-paid initiatives

  • Learn about and stay current on new channels, software, and best practices

  • Actively seek opportunities to expand understanding and use of paid media.

Qualifications

  • Bachelor's Degree preferred, but not necessary if experience is highly relevant

  • Minimum 1 year of hands on experience with at least one of these digital marketing platforms: Google Adwords, Google Shopping, Google Display Network, BingAds, Facebook Ads, any Programmatic Display DSP, Amazon Marketing Services

  • Proficiency with Microsoft Excel, Google Analytics (or equivalent) and an aptitude for data and numbers

  • Must be extremely detail oriented, analytical and have a critical eye

  • Able to multitask in a fast paced environment, with a willingness to work outside of regular business hours, and weekends

Additional Information

ExpressMed is an equal opportunity employer.  Candidates must be able to provide proof of eligibility to work in the United States without support; sponsorship is not available. Candidates must successfully pass a background check prior to beginning work.
 

While performing the essential duties of the job, the employee will be required to talk or hear. The employee will frequently be required to stand, sit, uses hands to finger, reach with arms, type, handle or feel. This job operates in a professional work environment and will routinely use standard office equipment. Duties, responsibilities, and activities may change at any time with or without notice.

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