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Omnichannel Marketing Manager

17 hours ago

Goodlettsville, Tennessee, United States Dollar General Full time

Omnichannel Marketing Manager – Dollar General

ONSITE ROLE — NOT REMOTE - This position is based at Dollar General Headquarters in Goodlettsville, TN.


Goodlettsville, TN (Corporate HQ)


Full‑Time | Marketing


Apply here:
[…]

About the Role:

Dollar General is hiring an experienced, hands‑on
Omnichannel Marketing Manager
to accelerate adoption of the myDG digital ecosystem, scale our Delivery program, and lead the launch and growth of a new Subscription offering. You'll own marketing strategy end‑to‑end across paid and owned channels, partnering cross‑functionally to deliver measurable impact.

What You'll Lead:

Subscription (Top Priority)

  • Lead go‑to‑market strategy, launch, and ongoing scaling of DG's subscription program.
  • Own acquisition + retention strategies and continually optimize key KPIs.

Loyalty & myDG Ecosystem

  • Develop omnichannel strategies to grow account creation and digital engagement.
  • Partner with CRM to deliver personalized onboarding, triggered communications, and benefits‑driven messaging.
  • Own weekly reporting alongside data science partners.

Delivery Program

  • Support and optimize DG's Delivery experience through collaboration with digital product, operations, and analytics teams.
  • Leverage insights from app/web transactional behavior to improve conversion and customer experience.

What We're Looking For:

  • End‑to‑end ownership
    of a loyalty, membership, or paid subscription program (launch + scale, not just campaign support).
  • Strong background in omnichannel marketing (paid, owned, CRM, lifecycle, journeys).
  • Proven success driving customer sign‑ups and progressing customers from
    anonymous → known → engaged
    .
  • Experience working with media & creative agencies, product/engineering, and analytics/data science teams.
  • Comfortable operating in ambiguity — iterative, "build while flying" environments.
  • KPI‑driven marketer with experience across CPA, LTV, AOV, engagement, retention, and churn mitigation.
  • Retail or CPG experience preferred.
  • Strong cross‑functional leadership and ability to influence, align, and deliver.

Apply Today:


Apply directly on the DG Career Site:

[…]