Regional Manager

About the Company:

Wild Common crafts small-batch tequila and mezcal for people who believe in uncompromising

standards. Produced in Jalisco, Mexico, our spirits are made with transparency, honesty, and

reverence for tradition. We have dual responsibilities—to our consumers who deserve the

highest standards, and to the producers, culture, and lands that create these spirits. Our role is

bridging that connection.

About the Position:

Reporting to the President, this Regional Manager will be responsible for developing the Wild

Common portfolio in both Florida and Georgia -- foundational focus markets for the brands'

success and future growth. Focus includes distributor management, achieving depletion goals,

gaining high-quality points of distribution, cocktail menus/features, displays, key accounts

management, and event execution.

Lead, co-develop and execute all Wild Common activation initiatives in both markets. Leverage

all resources, partnerships, and relationships to build and execute the Wild Common activation

plan. Grow Wild Common portfolio presence, awareness, and relevance among target

consumers and accounts.

Develop close and effective relationships with the personnel and management of the

distributor team. Identify, cultivate, educate, and motivate Key Brand Influencers, particularly

bartenders, managers, and owners of On and Off Premise Target Accounts, and spirits opinion makers.

Qualifications & Experience:

REQUIREMENTS:

• College degree

• Sales experience in the beverage alcohol industry

• Professional team-based or collaboration experience

• Track record of results

• Strong selling and communication skills, oral and written

• Ability to analyze reporting, identify business trends, and react quickly to the needs of the

business and use digital platforms to track data

• Availability and flexibility to work days, nights, and weekends as needed to support the

business.

• Leadership of activations, tastings, and sell-in required.

STRONGLY PREFERRED:

• Distributor management experience

• Marketing and sales experience in CPG or high image categories

• Channel management experience

• Budget management experience

• Hospitality experience

• Confident public speaker with in-depth spirits knowledge

• Ability and willingness to work non-traditional hours (nights/weekends)

To Be Successful In This Role You Will:

• Create and maintain lasting connections through existing and new account contacts

• Seamlessly integrate with the team and support our omni-channel business

• Consistently meet sales and profitability targets

• Educate others on Wild Common's mission and product

• Be driven to identify business opportunities and implement solutions

• Be self-motivated, driven, independent, entrepreneurial

• Business savvy and current on industry trends, market changes, customers, and the use of

new technology to drive in-store performance.

Responsibilities:

1. Market Analysis

2. Maintain target account lists based upon relative category benchmark reports from

distributor, market depletion reports, and personal local market knowledge

• Collect and analyze market intelligence from trade contacts and distributor insights

• Report weekly on all Activation Initiatives, including timeline status, key issues, key contacts,

Target Account needs, special requests, etc.

• Track account velocity results via orders and reorders

• Planning

• Understand Target Consumers and Accounts, brand attributes, and key selling points

• Lead, co-develop, and manage Activation Calendar:

• Developing and selectively deploying focused strategies and resources to drive distribution

and velocity

• Major Events/Trade Shows/Account Events/Consumer Events

• On & Off Premise Initiatives: Key/Targeted Account development, staff training, consumer

events, cocktail creation, menu placements, merchandising, tastings

• Assess ROIs for all programming and ensure we are always within guidelines

• Track progress, resolve issues, adjust based on key learnings, share successes

• Sales Leadership & Execution

• Support distributor activities, including sales meetings, trade tastings, and trade events

• Build rapport with the distributor team through personal interaction and adding value to them

• Independently open new accounts and create account relationships

• Field Marketing

• Actively seek out and identify local events and promotional opportunities to help drive

increased Wild Common brand awareness and trial

• Lead merchandising activities in the market, including installation of shelf talkers, bottle neck

hangers, retail displays, branded signage, menu/cocktail features, etc.

• Lead effective and efficient communication with Wild Common Leadership on all local

promotions and events to ensure strategic execution

• Manage Point of Sale assets and regional allocation

• Admin / Budget Compliance

• Understand sources of account and performance data in your market, and work to

incorporate insights into local sales strategies

• Manage local market budget, adhering to company approval policies, and expense reporting

policies and expense management platform

• Participate in weekly team and individual sales calls with Wild Common Leadership and maintain a high level of communication regarding market management

• Adhere to all sales and marketing reporting routines

• Use CRM to document opportunities and successes with accounts

Location & Travel:

• Must live in Florida

• Must have own transportation

• Travel within the state is a must

• Trips to Mexico with customers to help with opportunities

Compensation:

• Base salary

• Bonus (based on hitting vol/distribution/KPI goals)

• A full benefits package, car allowance, and expense account are included with employment

• Unlimited vacation days + company holidays

• T&E based on travel in the territory

To apply, email your resume to