Paid Media Manager

Location

New York

Business Area

News and Media

Ref #

Description & Requirements
Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

As we continue to innovate and expand our consumer subscription business, we are seeking a highly motivated and data-driven Paid Media Manager to join our Consumer Marketing team. This is an opportunity for a strategic and hands-on marketer to contribute significantly to the growth of our business, driving acquisition and revenue through paid media initiatives. This role is for a results-driven professional who thrives in a fast-paced environment and is passionate about performance marketing.

As a key member of the Paid Media team, this role will be instrumental in executing our acquisition strategy and contributing directly to business growth. The ideal candidate will be a vital player in a dynamic environment, balancing multiple priorities with ease and using strong analytical skills to turn complex data into actionable insights. We're looking for a paid media leader and a creative problem-solver with a genuine passion for news and current events.

What You'll Do

• Contribute to Strategy: the development and execution of the paid media strategy to accelerate subscription growth across all key channels (e.g., search, social, programmatic, OOH, etc.).
• Manage Performance: Manage and optimize campaign performance, budget allocation, and reporting, tying all paid media efforts directly to broader business objectives and revenue targets.
• Collaborate Strategically: Work closely with internal teams, including brand, product, data, and lifecycle, to unlock cross-channel growth opportunities and integrate paid media into holistic marketing campaigns.
• Manage Agency Partnerships: Serve as a key point of contact for agency partners, overseeing project timelines and day-to-day workflow to ensure alignment with our growth strategy.
• Innovate and Test: Champion a rigorous "test and learn" approach, identifying new platforms, audiences, and creative strategies. Translate campaign learnings into a scalable, data-backed growth roadmap.
• Provide Key Insights: Use a deep understanding of the paid media landscape to translate complex data into clear, compelling narratives for leadership and key stakeholders.

What You'll Need

• 4+ years of hands-on experience in digital marketing, with a focus on paid media acquisition and performance campaigns.
• Proven experience in managing multi-channel, full-funnel campaigns, with direct hands-on expertise in at least one of these core channels: search, social, or programmatic.
• Deep analytical and quantitative skills with a demonstrated ability to interpret and leverage data to make strategic decisions.
• A collaborative spirit and the ability to manage multiple projects simultaneously in a dynamic, fast-paced environment.
• Excellent communication skills that enable the presentation of complex strategies and results to both technical and non-technical audiences.
• A strong understanding of the evolving digital media landscape, including industry trends, regulatory changes, and marketing attribution models.
• A passion for news and the media industry, with a pulse on the latest digital trends and a desire to bring new ideas to the table.

Does this sound like you?

Apply via our careers website If we believe you're a good match, we'll get in touch with you to let you know the next steps.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Salary Range = USD Annually + Benefits + Bonus

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.

We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.

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