Brand Marketing Coordinator

1 day ago

Los Angeles, California, United States Gibson Homewares Full time

Join the Team Behind Martha Stewart, Sur La Table, Calphalon and Gibson Brands

Brand Marketing Coordinator- In-Office | Los Angeles, CA

Gibson Homewares is the #1 producer of dinnerware, cookware, and kitchen essentials in the U.S.-and the creative force behind iconic brands like Martha Stewart, Sur La Table, Calphalon, and more.

We're a family-owned company with 40+ years of innovation, style, and global reach. Now, we're looking for a Brand Marketing Coordinator to help shape the future of our top-tier brands.

Responsibilities:

  • Develop global product lines, from concept to shelf, in collaboration with the Director of Marketing and cross-functional partners.
  • Ensure all marketing projects are supported by an agreed business strategy, realistic objectives, and relevant consumer insights to drive conversion and retail sales.
  • Cultivate the relationships with our brand owners, licensed partners, entertainers, and retailers to build succinct branded product lines.
  • Act as point of contact for brand inquiries and dissemination of brand information and assets for sales, retailers, and partners.
  • Monitor key trends, brands, and competitors' performance while leading business reporting and data analysis.
  • Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets.
  • Develop and Communicate brand positioning, marketing strategies, and product strategies by delivering presentations to key internal and external stakeholders.
  • Work alongside the brand marketing team to contribute to the planning, development, and execution of global brand-building events, marketing tools, and content with a product-focused lens.
  • Monitor and manage licensed product approvals with licensors and internal teams across multiple product lines and assortments.
  • Partner with sales and retail customers to identify growth opportunities that drive POS in-store and online.
  • Monitor, coordinate, and provide input for brand-related product design, packaging design, in-store marketing needs, and development projects
  • Manage new product launches, targeted brand campaigns, and online product review programs.

Requirements:

  • Los Angeles based, in-office M-F, office located 9 miles East of downtown Los Angeles
  • Branded Consumer Product experience desired
  • Minimum of 2 years of related Marketing/Product Coordination experience
  • Strong organizational and project management skills
  • Compelling written and verbal communication skills, strong presenter
  • Experience developing and managing Influencer related brand/product promotional activities
  • Experience developing and managing content-driven, Influencer and other related brand/product promotional activities.
  • Computer proficiency required, MS Office, Word, PowerPoint/Keynote, Excel, Outlook, Adobe Photoshop and Illustrator
  • College degree, Marketing preferred

We offer competitive salary, annual bonus and full benefits package. Please send resume to Bill Beyer, Sr. Manager Talent Acquisition

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