Social Media Specialist

Overview
Marketing and Social Media Specialist
About Charleys Kids
Charleys Kids is a non-profit organization dedicated to making a lasting educational impact in the lives of under-resourced children. Our mission is to strengthen communities through education, primarily delivered by our flagship program, the
Children's Tutoring Initiative (CTI)
.

About Children's Tutoring Initiative
The Children's Tutoring Initiative (CTI) is an in-school literacy program designed to help elementary students who are reading below grade level. By partnering with schools and community organizations, we connect trained volunteer tutors with students to build essential reading skills that lead to long-term success.

Position Overview
The
Marketing and Social Media Specialist
plays a key role in telling the story of Charleys Kids and the Children's Tutoring Initiative. This position is responsible for creating and implementing engaging digital and print content that increases awareness, builds community engagement, and supports program growth. The Specialist manages social media platforms, designs marketing materials, maintains fresh and accessible website content, and collaborates with internal teams and partners to highlight program successes and events.

Key Responsibilities
Social Media & Content Creation

• Develop and maintain a strategic content calendar with 3–4 weekly posts across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Create compelling content including photos, videos, graphics, and written stories.
• Share program updates, volunteer spotlights, and organizational milestones.
• Monitor engagement and adjust strategies to improve reach and audience interaction.

Marketing & Branding

• Design and update brochures, flyers, digital graphics, and event materials.
• Support in-store and community-facing marketing campaigns that highlight organizational impact.
• Ensure brand consistency across all communications.

Website & Digital Presence

• Maintain and update CTI and CKF websites with program information, resources, and volunteer opportunities.
• Ensure website content is accessible, clear, and engaging.

Collaboration & Community Engagement

• Partner with CTI staff, schools, volunteers, and the Charleys corporate marketing team to align messaging.
• Capture and share photos, videos, and stories from events, tutoring sessions, and recognition ceremonies.
• Support tutor recruitment efforts through targeted digital campaigns.

Data & Reporting

• Track social media and marketing analytics to measure growth and effectiveness.
• Provide monthly reports with insights and recommendations for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field,or equivalent relevant experience.
• Demonstrated experience managing organizational or brand social media accounts.
• Strong copywriting, editing, and visual storytelling skills.
• Proficiency in social media platforms and scheduling tools (e.g., Buffer, Hootsuite, Later).
• Experience creating digital and print materials using Canva, Adobe Creative Suite, or similar tools.
• Ability to analyze data and apply insights to improve content strategy.
• Strong organizational and project management skills with attention to detail.
• Collaborative approach with the ability to work effectively across teams and with partners.
• Experience in nonprofit, education, or cause-based marketing preferred.
• Knowledge of Columbus-area communities a plus.

Why Join Us?

• Make a direct impact on students' literacy and future success.
• Join a collaborative, mission-driven team.
• Enjoy autonomy in your role with opportunities for professional growth.