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Marketing Content Specialist

2 weeks ago

Houston, Texas, United States Apex Systems Full time

**This is a 40-hour a week, onsite position located near IAH airport. The role will start at the top of the new year and freelance for 2-3 months with the plan to convert to salary at that point. If someone cannot commit to 5 days onsite, the hiring manager is open to discussing a hybrid schedule, but their may still be weeks where you come in on WFH days simply due to campaign deadlines and critical workload.**

**You do not have to be a 5 out of 5 on all the skills listed below. The hiring manager is open to candidates who may be really strong in some of these areas but willing to learn and develop skills in others.**

About the Role

Our B2B piping client is strengthening its marketing foundation with a renewed focus on content, storytelling, and channel execution. They are seeking a
Marketing Content Specialist
who brings a balance of creative skill, digital marketing know-how, and hands-on content capture to elevate their brand presence across all platforms.

This role has become a need due to our emphasis on
content creation, social media execution, and practical email marketing
that supports their Lead-2-Cash strategy and sales enablement goals.

The ideal candidate is a versatile creator who can produce high-quality content (written, graphic, photo, and video) and deploy it effectively across our digital ecosystem.

Key Responsibilities

Content Development & Creative Execution

  • Create compelling written content for web, email, social media, intranet posts, tradeshow collateral, and sales enablement materials.
  • Design on-brand graphics, presentations, and visuals using Adobe Creative Cloud or Canva.
  • Capture and edit photo and video content on-site using iPhone, DSLR, or drone (preferred).
  • Assist in developing storytelling frameworks that highlight Hobas' engineering expertise, customer successes, safety culture, and brand values.

Digital & Social Media Marketing

  • Manage the social media calendar, posting cadence, and community engagement.
  • Draft copy, build graphics/short videos, and coordinate approvals.
  • Monitor metrics, report performance insights, and recommend content optimization.

Email Marketing & Campaign Execution

  • Build and deploy emails using Salesforce Marketing Cloud or similar tools (HubSpot, MailChimp, Constant Contact, etc.).
  • Segment contact lists, set up sends, A/B tests, and track performance-not required to configure backend automation workflows.
  • Support marketing campaigns for events, webinars, product updates, and customer communications.

In-House Content Gathering

  • Capture on-site footage at the plant, office, job sites, field events, and tradeshows.
  • Conduct basic interviews with employees, customers (as approved), and subject matter experts to support storytelling content.
  • Edit short-form video clips for LinkedIn, YouTube Shorts, Reels, intranet, and internal communications.

General Marketing Support

  • Support website content updates (no coding required).
  • Assist with event content needs, including signage, photography/video, and post-event content recaps.
  • Maintain brand consistency and support rollout of new brand elements and templates.
  • Collaborate across Sales, Engineering, Operations, HR, and Leadership to gather information and transform it into clear, engaging content.

Qualifications

  • 2-5 years of experience in content creation, social media management, or digital marketing (B2B industrial or manufacturing preferred).
  • Strong writing skills with ability to simplify technical topics.
  • Basic-to-moderate graphic design experience (Canva required; Adobe suite a plus).
  • Experience creating short-form video content; comfortable shooting on mobile and editing in tools like CapCut, Adobe Premiere Rush, iMovie, etc.
  • Familiarity with email marketing platforms or marketing automation tools.
  • Drone operation experience or willingness to learn (FAA certification preferred).
  • Highly organized, proactive, and able to manage multiple projects simultaneously.
  • Collaborative team player with strong communication skills.

What Success Looks Like in This Role

  • Consistent production of high-quality content that supports sales, internal communications, and brand visibility.
  • Increased engagement across social media and email channels.
  • Organized content planning and predictable publishing cadence.
  • Improved visual and written consistency across marketing assets.
  • Reduced reliance on contractors for creative and content capture.
  • Ability to "translate" field, engineering, and operations stories into compelling messages for customers and employees.

Position Details

  • Reports to:
    Director, Marketing & Communications
  • Location:
    Houston, TX (on-site)
  • Travel: Up to 15% for events, site visits, or customer interviews

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.