Senior Manager Business Insights

We are seeking a strategic and data-driven Senior Manager, Business Insights, with deep CPG experience to lead the evaluation of media investments and their impact on sales across Retail, Amazon, and Direct-to-Consumer (DTC) channels. This role will own the end-to-end business insights agenda with a strong focus on media effectiveness — across TV, social, search, and retail media — and translate findings into strategic recommendations that drive growth.

You will partner closely with Marketing, Sales, eCommerce, and Finance leaders, bringing forward insights that shape investment strategies, in-market optimization, and annual planning. This position requires both strong technical acumen and the ability to influence senior stakeholders with clear, compelling storytelling.

Key Responsibilities

• Lead the design and delivery of media measurement frameworks (MMM, attribution, incrementality testing) to quantify ROI across TV, social, search, and retail media.
• Own the connection between media spend and sales outcomes, incorporating both short-term performance (sales lift, ROAS) and long-term impact (brand equity, market share).
• Integrate syndicated data (Nielsen, IRI), Amazon Marketing Cloud, and retailer POS/eComm data into holistic insights.
• Partner with cross-functional teams to ensure media insights are embedded in sales strategies, promotional planning, and eCommerce execution.
• Build and deliver executive-ready dashboards, reports, and presentations that highlight performance drivers and optimization opportunities.
• Serve as the subject matter expert on media effectiveness within the CPG context, staying ahead of measurement best practices.
• Manage external vendors and RFP processes to ensure the business is leveraging the best measurement partners, tools, and methodologies.
• Be proficient in utilizing AI tools to optimize reporting speed and analysis.

Qualifications

• Bachelor's degree in Business, Marketing Analytics, Data Science, Economics, or related field (Master's preferred).
• 7+ years of experience in marketing analytics, business insights, or media measurement, with at least 3+ years in CPG.
• Proven ability to connect marketing activity to commercial outcomes (sales, market share, velocity, distribution).
• Expertise with syndicated retail data (Nielsen, IRI), Amazon Marketing Cloud, and retailer/eComm data sources.
• Proficiency in Excel, SQL, and visualization tools (Power BI, Tableau, Looker).
• Experience leading MMM, attribution, or advanced measurement approaches in CPG.
• Strong business storytelling and presentation skills with experience influencing senior leaders.
• Demonstrated leadership through either direct team management or cross-functional project leadership.
• Location: Austin, TX, or plans to relocate to Austin, TX

Success in this Role Looks Like

• Media investment decisions are guided by your insights, leading to more efficient spend allocation and stronger sales growth.
• Leadership teams view you as the go-to authority on media ROI and commercial impact.
• You are delivering scalable, consistent insights that drive cross-functional alignment.
• The business gains a competitive advantage in how it measures, learns, and optimizes marketing spend in the CPG landscape.

Benefits

At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include

• Health/Dental/Vision/Life Insurance
• 401k Retirement Plan with company match
• Paid parental leave
• Quarterly stipend for our supplements
• Flexible PTO
• Hybrid/remote working model

About HumanN

HumanN, an industry leader in functional food and nutritional supplements for whole body health, is built on research, discovery and science-backed innovation. We are the #1 Doctor & Pharmacist Recommended Beet Brand for Heart Health Support. We are the #1 Trusted Beet Brand for Athletic Performance by Sports Registered Dietitians. We are trusted by over 120 professional and collegiate teams. The scientific collaboration between HumanN's scientists and third-party research teams, has led to the development of a portfolio of best-selling, nutrition-based products, including SuperBeets (with over 61,000 5-star ratings and reviews on Amazon), Neo40, SuperBeets Sport, and Memory + Focus.

HumanN has been ranked as one of the fastest growing private companies in America for ten consecutive years. The Inc. 5,000 list annually ranks the fastest growing companies in America, showcasing the country's most successful independent entrepreneurs.

At HumanN, we believe…. it takes COURAGE to do our life's greatest work.

We believe that our GROWTH never ends.

We believe that to thrive we must ADAPT.

We believe in the power of HUMANITY.

HumanN is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.