Content Marketing Manager

2 weeks ago

Menlo Park, California, United States Workstream Full time

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

We're looking for a creative, social-first Content Marketing Manager to lead our content strategy across YouTube and Instagram. This person will be responsible for growing our audience of restaurant owners and operators by writing and executing on scripts that educate, entertain, and build a loyal following.
You don't need to be a video editor (we have a team for that), but having an eye for edits, pacing, and trends is a plus. What matters most is a deep sense of what makes content go viral, what restaurant operators care about, and how to turn ideas into high-performing posts.

This role will also work directly with our Founder and CEO, ghostwriting scripts, shaping narratives, producing during filming sessions, and capturing customer case studies that bring our product impact to life.

This is a full-time, office-based role requiring presence 5 days a week to foster close collaboration with cross-functional teams — Monday, Tuesday, and Friday at the Menlo office, and Wednesday and Thursday at the San Francisco office.

We're open to applicants nationwide — especially ambitious, early-career marketers eager to relocate to Silicon Valley and immerse themselves in a fast-paced startup environment.

Day in the Life

Own our YouTube Shorts and Instagram content strategy, from ideation to publishingResearch, script, and storyboard short-form videos that resonate with restaurant owners and operatorsGhostwrite scripts and prep content for our CEO Desmond Lim, working closely with him to bring ideas to life on cameraAct as producer during filming — coordinating shoots, guiding delivery, and ensuring content qualityFilm case studies with customers, turning their experiences into powerful storytelling contentMonitor industry trends, social conversations, and competitor content to spot opportunities for growthLead and coordinate designers, editors, and leadership to bring stories to lifeAnalyze content performance, iterate on what works, and double down on proven formatsExperiment with hooks, captions, and thumbnails to maximize reach and retentionBuild a playbook of repeatable content formats that can scale into a full content engine

Who You Are

Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTokA strong sense of storytelling and understanding of viral hooks, pacing, and retention strategiesProven track record of growing a social audience and driving engagementExperience ghostwriting or producing content for executives, thought leaders, or influencersComfort with data, able to look at YT/IG data and translate analytics into actionable insightsPassion for restaurants, hospitality, or small business entrepreneurship (bonus if you've worked in or around restaurants)Video editing skills (nice to have, but not required)Strong work ethic and willingness to be based in our Bay Area offices 5 days per weekPlease include content samples and/or a link to your portfolioWhy Join Us
Work directly with our CEO to create engaging, industry-shaping contentCapture real customer stories and case studies that showcase how restaurants thrive with usBe at the forefront of building a restaurant-first brand on social mediaHelp shape the voice and community for thousands of restaurant ownersJoin a team that values creativity, speed, and bold ideasNationwide applicants welcome — if you're looking to break into Silicon Valley, this is an incredible opportunity to relocate, grow, and accelerate your career

What We Offer

A mission-driven and value-based company dedicated to empower deskless workers and local businessesAn early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your careerCompetitive salary and equityComprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependentsIn office amenities and stocked kitchen401K Plan Pre-tax commuter benefitsLearning/development stipendUnlimited PTO

Salary Range

In compliance with the California Pay Transparency Law, the base salary range for this role is between $90,000 - $115,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate's compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

Know More About Workstream

Additional Information 

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

We are committed to the full inclusion of all qualified individuals.

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