Digital Marketing Manager

3 days ago

Minneapolis, Minnesota, United States CWT Full time
Overview

The digital marketing manager is responsible for leading integrated digital marketing campaigns from concept to execution. This professional will work in partnership with all marketing functions (local/regions/global), other areas and supporting vendors like marketing/digital agencies.

Job Expectations


• Execute in collaboration with Global Digital Marketing team, all digital marketing across all channels including SEO/SEM, email, social media, display etc within Americas region

• Execute content marketing / editorial calendar in collaboration with global brand marketing leveraging local/regional content in accordance to customer insights

• Oversee inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and ultimately new business acquisition

• Improve and oversee data integration of prospects and clients in region from all online and offline sources (web, phone, event etc)

• Improve conversion points and optimize user funnels

• Plan, execute, and measure a/b testing

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Collaborate with agencies and other vendors

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

• Ability to create excellent collaboration, buy-in and acceptance of proposed strategy and planning within the organization.

• Good communication and presentation skills – Ability to communicate and listen effectively and understand feedback from these audiences.

• Project management experience in a multicultural and fast paced environment

• Experience planning and executing email marketing campaigns

• Excellent time management skills to plan and prioritize multiple activities

• Analytical and problem-solving skills and an ability to use data to gain insights and drive decisions.

• Computer knowledge\: Specific digital marketing tools such as Adobe Experience Manager (AEM) and Eloqua, CRM. Indesign, Illustrator and/or Photoshop

• Average of 5 years of experience in a corporate environment as part of the digital marketing organization

• Bachelor's degree in Marketing and MBA preferred.


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