Associate Product Marketing Manager

Apply Here:

Position Overview:

We are looking for an experienced marketer to elevate brand and product activations. This individual will work with key stakeholders in category management, marketing, sales, service and suppliers, acting as the liaison to ensure product and sales, marketing, and service materials meet the needs of the category. This individual role will be to ensure content generation, product alignment & channel execution of brand & product marketing. Central to this role is management of new product launches, event planning and execution, photo shoot planning and execution, the brand calendar, email coordination, and key stakeholder communications.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Support brand marketing leadership to ensure new product launch and model year product changes are successfully executed

• Act as the product information liaison, connecting product/portfolio teams with the marketing execution teams tasked with delivering all product marketing materials

• Lead for event planning specific to boat shows, and provide support for dealer meetings, owner events, and other brand events

• Lead photo and video shoot planning and execution

• Support key campaign activation for brand campaigns, which may include cross-functional and cross-divisional communications

• Manage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teams

• Collaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelines

• Accountable for the management of the marketing calendars

• Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and general business strategy

• Manage marketing projects from inception through completion as assigned by the Marketing Director

Required Qualifications:

• Bachelor's degree in marketing or business

• 3+ years of marketing experience

• Growth mindset with a desire to grow within the organization

• Ability to work cross functionally and across brands

• Experience bringing products to market for industry-leading brands and portfolio brands preferred

• Understanding of dealer product distribution and ecommerce transformation within traditional dealer-driven businesses preferred

• Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment

• Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude

• Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion

• Strong written and oral communication skills

• Experience in corporate and matrix environments is a plus

• Willingness to travel, up to 20%, likely concentrated during peak

• Ability to operate and drive boats preferred, but not necessary

Why Brunswick:

Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more.  In addition, we're proud of being recognized for making a splash with numerous awards

About Brunswick Boat Group:Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.

Across our fiberglass and aluminum manufacturing facilities, our team members are the driving force behind our success. We foster a culture rooted in safety, integrity, continuous improvement, and personal growth. Whether you're building unsinkable legends, pioneering wake sports, or crafting fishing and pontoon boats trusted for generations, you'll be part of a united team committed to delivering exceptional experiences on the water.

Next is Now

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.