Amazon Digital Marketing Manager

2 weeks ago

Wadsworth, Ohio, United States Foundation Wellness Full time

Job Details

Description
Foundation Wellness, a leading manufacturer of branded products in the health and wellness space is seeking an experienced Amazon Marketing Manager to join our E-commerce team. This person plays an essential role in designing our Amazon 3P FBA strategy geared toward achieving revenue goals across our small family of brands.

As part of our hiring process, we ask you to complete the Culture Index Survey. Failure to complete will result in an incomplete application. Click this link (or copy & paste in your browser):
Why Join Us?

  • Fast-growing, private equity–backed manufacturer in the health and wellness space
  • Medical, Dental, Vision offered day 1
  • Company matched 401k
  • HSA/FSA
  • Paid holidays and vacation
  • Tuition reimbursement for continued growth
  • And much more

Key Responsibilities

  • Lead a team of 1-2 junior Amazon specialists in daily tasks
  • Load, manage, and optimize content on the entire Amazon catalog to include title, description, bullets, images, A+ content, and company store
  • Review category strategies of competitors, and other retailers, to ensure success of our listings
  • Forecasting sales and ensuring adequate inventory is in the pipeline to cover daily sales, tent pole events, and other initiatives
  • Conduct audits of AMS, DSP, and other paid search spend to ensure ROAS / ACoS targets are met
  • Identify and enforce IMAP across the product line to ensure price integrity
  • Monitor and analyze ASIN performance, suppressions, BSR, customer reviews, LBB%, and pricing
  • Maintain control of advertising budgets, and execution of objections to meet KPIs
  • Analyze campaigns and make regular proactive changes to improve visibility and performance
  • Identify and present new opportunities and areas of growth that will improve ability to achieve desired outcomes
  • Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by clear data, and present actionable recommendations to management
  • Generate weekly, monthly, and quarterly performance reports for stakeholders and provide detailed reporting and analysis of results to determine effectiveness of new initiatives

Who You Are

  • 5+ years of experience in direct-to-consumer E-Commerce, specifically on Amazon
  • Experience managing content, buy box, IMAP, and the overall catalog on Amazon
  • Experience selling on 3P and understanding of best practices and trends
  • Experience leading a minimal number of brands (less than 5), with deep understanding on how to grow those brands
  • Exceptional analytical and problem-solving capabilities

Bonus Points

  • Search engine and E-Commerce platform certifications
  • Experience with Amazon in other countries outside of the US and Canada
  • Previous experience leading a team

Department: Marketing
Reports To: Director of E-Commerce
Location: Anywhere in the US, this is a fully remote position.

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