Digital Marketing Manager

5 days ago

South Bend, Indiana, United States Career Academy Network Of Public Schools Full time $60,000 - $120,000 per year

Job Title: Digital Marketing Manager

Job Classification: Classified/Non-Instructional

Reports to: Chief Marketing Officer

Work Schedule: Calendar Year

General Description:

The Digital Marketing & Enrollment Manager plays a critical role in promoting the brand, mission, and enrollment goals of the Career Academy Network of Public Schools. This position combines strategic marketing, digital content management, and hands-on enrollment support to ensure consistent messaging, increased visibility, and high engagement with prospective students and families. This person will also serve as a key ambassador during school tours and events.

Qualifications:

  • Bachelor's degree in marketing, communications, or related field preferred.
    • 7+ years of experience in digital marketing, preferably in an education setting.
  • Strong design sense and digital storytelling ability to use Canva or Adobe Creative Suite.
  • Familiarity with Google Ads, Meta Business Manager, GA4, and WordPress.
  • Excellent communication, organization, and interpersonal skills.
  • Bilingual skills, particularly in Spanish, are a plus but not required.

Primary Responsibilities:

    1. Digital Marketing
  • Manage and update websites using WordPress or similar CMS platforms.
  • Lead content creation for social media platforms (Facebook, Instagram, X, TikTok, etc.).
  • Design digital and print materials including flyers, posters, and postcards using Canva or Adobe Suite.
  • Manage Google Ads and Meta (Facebook/Instagram) campaigns to drive awareness and applications.
  • Analyze traffic and performance data using Google Analytics (GA4).
  • Ensure consistent brand messaging across all digital platforms.
    1. Enrollment Support
  • Respond to inquiries from prospective families in a timely and professional manner.
  • Schedule and conduct school tours for interested students and families.
  • Assist in organizing and executing enrollment campaigns, open houses, and outreach events.
  • Help families navigate the enrollment process and online applications.
  • Track lead-to-enrollment funnel and support CRM follow-up efforts.
    1. Collaboration & Operations
  • Coordinate closely with school staff, leadership, and the central office marketing team.
  • Use ticketing systems like Asana to manage and prioritize marketing/enrollment requests.
  • Support photography, videography, and media alerts for key events.
  • Monitor community sentiment and engagement online.

Essential Skills and Abilities:

Must demonstrate foundational professionalism, including consistent attendance, punctuality, adherence to school policies and procedures, and strong employability skills. These are considered essential, non-negotiable expectations of the role.

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