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Proposal Lead

2 weeks ago

Easton, Pennsylvania, United States Victaulic Full time

Description
Job Title: Proposals Lead
Reports to: Marketing Manager
Location:
Easton, PA
Type: Full-Time in office
Position Summary
We are seeking a strategic, process-oriented Proposals Lead to build a high-performing proposals function within our Marketing department. Reporting to the Marketing Operations Manager, this role is a key architect of our mission to transform every customer touchpoint into an exceptional brand experience. The Proposals Lead will be instrumental in developing scalable proposal processes, cultivating a collaborative team environment, and producing persuasive, high-quality proposals that reflect our brand and values. This is a foundational role, aligned with our vision to instill brand loyalty and create customers for life.

As the Proposals Lead, you'll shape a critical function that sits at the intersection of marketing, sales, and customer engagement. You'll lead with purpose, creativity, and a strategic focus—helping us deliver proposals that aren't just compliant, but compelling. Your work will directly contribute to our vision of creating customers for life by making every proposal a reflection of our brand excellence.

Key Responsibilities

  • Build the proposals function from the ground up— designing workflows, developing a governance model, developing content systems, and assembling team members
  • Create scalable, efficient proposal processes that reflect our move with urgency value while ensuring excellence
  • Lead the end-to-end development of proposals that are on-brand, customer-centric, and strategically crafted to win business. (from kick off to close
  • Collaborate cross-functionally with Sales, Sales Ops, Legal, and SMEs to develop high-impact proposals that consistently reflect our messaging and customer value.
  • Write, edit, and refine proposal content, ensuring clarity, consistency, and alignment with our brand mission of delivering exceptional experiences.
  • Maintain a dynamic content library, including reusable proposal elements, product messaging, visuals, and customer success stories.
  • Establish and track KPIs (response times, content utilization) to continuously improve performance, foster positivity, and demonstrate strategic impact.
  • Champion the proposal function as a strategic marketing asset that connects closely with brand, sales and marketing to know your target and deliver tailored value.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 7+ years of experience in proposal development or related marketing roles; experience leading or building a team strongly preferred.
  • Demonstrated success in establishing and optimizing proposal processes, content systems, and team workflows.
  • Excellent writing and editing skills, with a talent for persuasive storytelling and customer focus.
  • Strong organizational and project management capabilities, with the ability to juggle multiple priorities and act decisively.
  • Background in B2B marketing, sales enablement, or RFP-heavy industries is a plus.
  • Experience with marketing collaboration tools and proposal management platforms.

What You'll Bring

  • A builder's mindset with a passion for creating structured, scalable processes from the ground up.
  • The ability to lead and inspire team members while working cross-functionally with agility and alignment.
  • A commitment to our team values: positivity, urgency, targeted strategy, and uncompromising quality.
  • A deep belief in the power of brand storytelling to turn transactional touchpoints into loyal customer experiences