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Local Social Marketing Specialist

7 hours ago

Dallas, Texas, United States 21Tech Full time

Our client, the world's leading entertainment streaming service, is looking for a Local Social Marketing Specialist.

This is a 12-month onsite contract. Candidates must be based in Dallas, authorized to work in the U.S., and not hold H-1B visa status. The hourly rate is $40; benefits are available through Talent Table. No C2C.

Brand

  • Partner with Client's Marketing Manager to implement the broader Live Experience vision and marketing goals.
  • Craft ongoing competitive social analysis to understand the experiential landscape and identify the biggest areas of opportunity and unique selling points for the Client on social.
  • Partner with cross-functional channels such as Paid Social, Growth Marketing, Comms, and Brand Creative for creative development and distribution of content beyond organic social.
  • Support key milestones and work back with cross-functional stakeholders in a timely manner for strategic alignment and creative input.
  • Perform ongoing reporting, analysis, and fan social listening, sharing recaps and recommended optimizations with broader teams as needed on an ongoing basis. (Consider removing "on an ongoing basis" as it's redundant.)

Local Programming Support

  • Oversee local-specific social creative and tone of voice to ensure accuracy and relevancy for respective markets.
  • Partner with Ops and Local Marketing Specialists to support on-site always-on programming, activations, and events.
  • Attend and cover community days, soft openings, always-on programming, events, and tentpole activations.
  • Capture, edit, and produce visually compelling and narrative-driven social content from the Client for quick-turn social use.
  • Serve as the on-the-ground point of contact for local creators and VIPs.
  • Embed into local partnerships, mall, and community workflows to influence social opportunities and considerations during the planning phases.

Requirements

  • 5+ years of hands-on social media experience, ideally in entertainment, events, theme parks, or lifestyle brands.
  • Strong visual sensibility and experience with photo/video capture and editing (using a phone or camera).
  • Ability to work quickly and efficiently in a fast-paced, ever-changing environment.
  • Excellent written communication skills and a knack for engaging online communities.
  • Based in Dallas and able to work on-site at client's location