Strategy Director

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for. 

About the Role

The Strategy Team, part of The New York Times Advertising Department, crafts brand narratives rooted in our platform, inspires custom content that resonates with our readers, and engages desired audiences across our media ecosystem on behalf of advertisers. We are looking for an experienced Strategy Director to lead our client work and lead innovation across the Luxury, Fashion and Beauty business markets. Your expertise, creativity and collaborative spirit will help to deliver impactful solutions for clients across the NYT ecosystem. You will extend beyond ideation to actively shape new business opportunities and foster idea-driven solutions across our luxury and beauty markets.

You will collaborate with Sales leadership; along with teams like Audience Insights, Performance Measurement and Ad Product; and with creative partners in T Brand Studio, the in-house creative studio of The New York Times. Reporting to the Director, Strategy, you will be an important team leader with experience guiding our cross-functional teams toward a common goal. Your passion to uncover insights, sell solutions through storytelling, architect big ideas expressed through media, a love of The New York Times, and a high standard for creating visual presentations in a time-scarce environment are vital to the role.

Responsibilities:

Craft proposals that bring brands into NYT's ecosystem with masterful storytelling.

Engage senior clients.

Author and deliver compelling creative briefs, serving as a trusted partner to creative teams to create innovative solutions that resonate with target audiences.

Partner with Media Planning to craft media strategies for brands that are rooted in performance, enhance campaign messaging and tap into the potential of NYT's editorial products.

Develop expert, beautifully designed, strategy-led sales collateral slide presentations, tailored to luxury, fashion, home goods and beauty, showcasing the unique value proposition of The New York Times ecosystem.

Harness the power of research, data and insights to inform and promote strategies, ensuring alignment with client goals and emerging market trends.

Be a strategic advisor to Sales teams, lending your expertise to client meetings and high-stakes pitches.

Manage internal senior team members, providing regular updates on proposal and program status while navigating complex organizational dynamics.

Maintain a finger on the pulse of industry trends and the latest opportunities, distilling insights for internal dissemination.

Mentor and empower fellow strategists and collaborators, encouraging a culture of learning, growth and excellence.

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

10+ years of distinguished experience in creative, brand, or media strategy within a multi-channel environment.

Demonstrated mastery in two or more categories that must include luxury fashion and accessories, luxury home goods, or beauty.

Manage Request for Proposal responses and pitch presentations delivering meticulously crafted proposals.

Understanding of the ever-evolving social, branded content, digital, audio, and media landscapes, coupled with an eye for new trends and opportunities.

Project management skills honed through years of mentoring colleagues to achieve their fullest potential.

Preferred Qualifications:

Mastery of advertising and creative strategy and a strong grasp of media strategy. Brand strategy know-how and experience in either creative agency, media agency, publishing or brand marketing.

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The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.  The U.S. Equal Employment Opportunity Commission (EEOC)'s Know Your Rights Poster is available here. 

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