FREELANCE Marketing Data Performance Analyst
1 day ago
Overview:
We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.
Key Responsibilities:
Analyze campaign performance across paid search, paid social, programmatic, CTV/OLV, and digital publicationsDevelop narrative-driven reporting decks or summaries that connect data to strategic objectives
Collaborate with internal teams to gather context and align insights with client goals
Provide optimization recommendations based on performance trends
Time Allocation During the Month
Week 1: 2–3 hours (briefing, ramp-up)Week 2: 4–5 hours (heavier lift)Week 3: 4–5 hours (heavier lift continues)Week 4: 1–2 hours (light wrap-up)Requirements:
5–8 years experience in digital media strategy, planning, or performance analysisHands-on experience with media platforms like Google Ads, Meta, DSPs, and publication-based media buys
Strong understanding of performance storytelling and media KPIs
Industry experience in eCommerce, healthcare, ticketed events, or similar verticals is highly preferred
Proven ability to synthesize data into executive-level insights and recommendations
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