FREELANCE Marketing Data Performance Analyst

1 day ago


Fort Worth, Texas, United States Schaefer Advertising Full time

Overview:
We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.

Key Responsibilities:

Analyze campaign performance across paid search, paid social, programmatic, CTV/OLV, and digital publications
 Develop narrative-driven reporting decks or summaries that connect data to strategic objectives
 Collaborate with internal teams to gather context and align insights with client goals
 Provide optimization recommendations based on performance trends
 

Time Allocation During the Month

Week 1: 2–3 hours (briefing, ramp-up)Week 2: 4–5 hours (heavier lift)Week 3: 4–5 hours (heavier lift continues)Week 4: 1–2 hours (light wrap-up)

Requirements:

5–8 years experience in digital media strategy, planning, or performance analysis
 Hands-on experience with media platforms like Google Ads, Meta, DSPs, and publication-based media buys
 Strong understanding of performance storytelling and media KPIs
 Industry experience in eCommerce, healthcare, ticketed events, or similar verticals is highly preferred
 

Proven ability to synthesize data into executive-level insights and recommendations



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