Lifecycle Campaign Manager

What you can expect

We are looking for a Lifecycle Campaign Manager to drive lifecycle programs focused on engagement and monetization, driven by customer type and lifecycle stages.

About the Team

The Online Marketing & Retention team owns the full customer lifecycle, using multi-channel strategies to acquire, engage, retain, and re-engage users. Our mission is to turn interest into revenue by delivering data-informed programs that maximize customer value.

What we're looking for

• 5+ years of experience in lifecycle marketing, monetization, or growth marketing, ideally in SaaS, mobile apps, or digital subscription businesses.

• Demonstrate experience building data-informed lifecycle programs, including free-to-paid conversions, upsell and winback strategies.

• Demonstrate comfort with data and tools: proficiency in Excel, and data visualization tools (e.g., Looker, Tableau, Amplitude).

• Demonstrate with CRM platforms (Braze, Salesforce Marketing Cloud, Airship, Iterable, etc.) and experimentation tools.

• Demonstrate understanding of freemium models, trial-based onboarding, and product-led growth (PLG) dynamics.

• Track record of delivering measurable revenue impact through A/B testing, behavioral targeting, and personalized lifecycle journeys.

• Demonstrate in building segmentation frameworks, using cohort analysis, predictive modeling, and forecasting to drive strategy.

Responsibilities

• Owning parts of the customer Lifecycle Strategy: Design and execute scalable, data-driven lifecycle marketing strategies to drive free-to-paid conversions/upgrades, upsell, re-subscription, etc.

• Data-Driven Audience Segmentation: Collaborate with data science to define high-value cohorts, behavioral triggers, and predictive models for propensity to convert, upsell, and reactivation opportunity.

• Multi-Channel Campaign Execution: Lead cross-channel execution across email, in-product messaging, push, SMS, and app notifications to deliver targeted offers, upsells, and lifecycle nudges.

• Partnering with product and analytics to design and run A/B and multivariate tests on pricing, promotions, trial lengths, onboarding flows, and reactivation tactics.

• Working with DS teams to deliver dashboards, reporting, and attribution models to track key monetization metrics, including free-to-paid conversion rates, reactivation rates, upgrade rates, etc.

• Partnering with Product, Data Science, E-commerce, and Finance to align monetization strategy with growth goals, product roadmap, and financial forecasts.

Salary Range or On Target Earnings:

Minimum:

Maximum:

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application

Anticipated Position Close Date:

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we're here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.