Senior Director, Strategic Sales

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

SharkNinja's mission is to positively impact people's lives every day in every home around the world, and allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. As we continue to grow, we are excited to add a
Senior Director, Strategic Sales and Analytics - Global Outdoor
role to our global team.

Overview
We are seeking an accomplished and forward-thinking Senior Director, Strategic Sales & Analytics, specializing in specific Ninja Outdoor categories, to join our company's leadership team. In this pivotal role, the Senior Director, Strategic Sales & Analytics will be responsible for driving revenue growth, optimizing sales processes, and leveraging data-driven insights to enhance our competitive advantage in our global Ninja Outdoor category. The ideal Senior Director, Strategic Sales & Analytics will have a proven track record of developing and executing successful sales strategies, leading high-performing teams, and utilizing advanced analytics to drive business outcomes.

Responsibilities

• Develop and execute comprehensive strategic sales plans to achieve revenue targets and increase market share in targeted categories
• Collaborate closely with the executive team to align sales strategies with overall business goals and objectives
• Lead the development of category-specific sales forecasts, budgets, and performance metrics
• Oversee the category analytics team in analyzing sales data, market trends, and customer insights to identify growth opportunities and drive strategic decision-making
• Utilize advanced analytics tools and techniques to generate actionable insights that inform sales strategies and initiatives
• Develop customer segmentation models and targeted sales approaches based on data-driven insights
• Provide strong leadership and guidance to the sales team, setting clear objectives, performance metrics, and expectations
• Foster a culture of continuous improvement, innovation, and accountability within the sales organization
• Mentor and develop sales team members, providing coaching and support to help them achieve their full potential
• Collaborate closely with cross-functional teams including marketing, product development, and operations to ensure alignment of sales strategies with product offerings and market positioning
• Lead cross-functional initiatives to drive customer-centric approaches, improve customer experience, and optimize sales processes
• Work with the sales and marketing teams to develop and/or recommend pricing strategies, promotional initiatives, and go-to-market plans
• Stay abreast of industry trends, competitor activities, and emerging technologies in the categories of focus
• Conduct regular market analysis and competitive intelligence gathering to identify opportunities and threats
• Translate market insights into actionable strategies to enhance our competitive position
• Prepare and present regular sales performance reports, insights, and recommendations to the executive team and board of directors
• Provide strategic guidance on sales trends, market dynamics, and growth opportunities
• Develop and implement product sell-in strategies – gaining product placement selling into our retail partners
• Roadmap – Influencing collaborating on the future product roadmap to ensure that each category will grow profitably YoY
• Approach problems with an Obsessed With Winning Mindset – ensure there are G2M and product roadmaps to ensure we are winning share, growth Yoy and more profitable each quarter

Qualifications

• Bachelor's degree in Business Administration, Sales, Marketing, or related field; Master's degree preferred
• Minimum of 10 years of progressive experience in strategic sales management, analytics, or related field, with at least 5 years in a leadership role
• Experience managing a global outdoor business category strongly preferred
• Demonstrated success in developing and executing strategic sales plans that have driven revenue growth and market share expansion
• Strong analytical skills with proficiency in excel, sales analytics tools such as CRM systems, Salesforce, or similar
• Experience in developing customer segmentation models, pricing strategies, and promotional initiatives based on data analysis
• Exceptional leadership and communication skills, with the ability to inspire and motivate a sales team
• Proven track record of building and leading high-performing sales teams
• Strategic thinker with the ability to translate data into actionable insights and initiatives
• Ability to thrive in a fast-paced, results-oriented environment and manage multiple priorities effectively

Salary and Other Compensation:
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

This posting will close within 90 days from the original posting date.

Pay Range

$161,300—$264,500 USD

Our Culture
At SharkNinja, we don't just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what's possible.
When you join, you're not just part of a company—you're part of an outrageously extraordinary community.
Together, we won't just launch products—
we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn More About Us
Life At SharkNinja

Outrageously Extraordinary
SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture