Manager, Facebook Brand Marketing

2 weeks ago

Los Angeles, California, United States Meta Full time
Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook.

This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.

Responsibilities
  • Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
  • Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives
  • Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
  • Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
  • Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
  • Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
Minimum Qualifications
  • 12+ years of experience with consumer brand marketing at companies with global scale
  • 5+ years of people management experience
  • Experience building annual marketing plans, including creating the business case for incremental investment
  • Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
  • Experience managing multiple campaigns/initiatives across markets simultaneously
  • Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
  • Experience influencing leadership and gaining executive and VP level buy-in and advocacy
  • Bachelor's Degree
Preferred Qualifications
  • Experience leading consumer marketing for large-scale tech brands
  • Experience working and thriving in an ambiguous, agile environment
  • Tech sector experience
  • Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement

  • Facebook Brand Marketing Manager

    1 week ago

    Los Angeles, California, United States Meta Full time

    For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is looking for a Brand Marketing Manager who can help reimagine how we bring this promise to life for new audiences. This role will be responsible for helping evolve Facebook's marketing...

  • VOLUNTEER: Facebook Social Media Manager

    2 days ago

    Los Angeles, California, United States FUR & FEATHER ANIMAL SANCTUARY Full time

    "FUR & FEATHER ANIMAL SANCTUARY" Our goal is EMPTY CAGES and FOREVER HOMESFUR & FEATHER ANIMAL SANCTUARY a 501(c)(3) is organized exclusively for charitable, and educational purposes, more specifically for helping homeless and un-wanted animals with medical care, adoption in a no-kill safe environment, fight against animal cruelty, educate the public on the...

  • Marketing Manager

    1 week ago

    Los Angeles, California, United States Wilshire Law Firm Full time

    Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.You will work side...

  • Senior Marketing Manager

    2 days ago

    Los Angeles, California, United States Unlisted Brand Lab Full time

    Unlisted Brand Lab is a brand incubator and creative marketing agency, founded by some of the top leaders in the sports, entertainment and lifestyle brand industries. We live at the cross-section of sports, music, and culture. We connect brands to the right ambassadors, collaborate for a fresh perspective, and develop marketing and creative strategies that...

  • Brand Marketing Manager

    2 days ago

    Los Angeles, California, United States NinetyEightConsulting Full time

    BRAND MARKETING MANAGERA leadingLos Angeles–based beauty brandis seeking aBrand Marketing Managerto support the continued growth and evolution of the brand across campaigns, launches, partnerships, and key cultural moments.This role will play a central part in shaping how the brand shows up in the market from storytelling and positioning to execution...

  • Brand Marketing Manager

    3 weeks ago

    Los Angeles, California, United States Guayakí Yerba Mate Full time

    The Brand Marketing Manager is the operational backbone for the brand's always-on presence across music, sports, culture, and events. Reporting to the Brand Director, this role ensures that every partnership asset is fully utilized, contractually fulfilled, and thoughtfully integrated across all internal marketing channels to maximize business impact and...

  • Brand Strategist

    3 weeks ago

    Los Angeles, California, United States Meta Full time

    For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is seeking an experienced Brand Strategist who can help reimagine how we bring this brand promise to life for new consumer audiences, and partner with internal teams to ensure the promise is...

  • Social Media and Marketing Manager for Medical Spa

    2 days ago

    Los Angeles, California, United States Vip Medical Concierge Full time

    OverviewWe are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across various platforms. This role requires a strategic thinker with strong skills in content creation, social media management, and digital marketing analytics. The ideal candidate will possess expertise in...

  • Movement Brand Marketing Manager

    2 days ago

    Los Angeles, California, United States Free People Full time

    The Brand Marketing Manager at FP Movement will lead with purpose and creativity to elevate our brand presence across channels. In this role, you will be responsible for planning and executing integrated marketing campaigns, developing clear and impactful creative briefs, and driving cross-functional alignment to bring our brand storytelling to life. This...

  • Brand Marketing Senior Manager

    3 weeks ago

    Los Angeles, California, United States Tower 28 Beauty, Inc. Full time

    Sr. Brand Marketing ManagerLos Angeles, CAWho We AreTower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what's right (clean, non-toxic, vegan, cruelty-free) but...