Performance Marketing Specialist

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS brand upon joining the organization.

Ready to energize your career? Join a team that's pushing boundaries, growing fast, and redefining what it means to LIVE FIT.

We prefer this position sits in Boca Raton, FL but we are open to our other Celsius offices in Louisville and Los Angeles

People Management Responsibilities: No

Role Type: Full-Time

As the Marketing Specialist, you will play a critical role in managing and optimizing the Alani Nu Shopify Plus store. You'll be responsible for day-to-day site management, ensuring a seamless customer experience while driving performance and growth through content updates, reporting, and cross-functional collaboration. This is your opportunity to bring creativity, attention to detail, and data-driven decision-making to a fast-growing brand in the health and wellness industry.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 2 years of experience working with Shopify Plus.
• Experience with e-commerce reporting.
• Strong project management skills and attention to detail.
• Excellent verbal and written communication skills.
• Ability to work collaboratively with cross-functional teams.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Minimum of 2 years of experience working with Excel, including the application of formulas.

Responsibilities

Website & Campaign Management:

• Manage day-to-day Shopify Plus updates to products, collections, landing pages, and navigation, ensuring accuracy and SEO best practices.
• Support campaigns and product launches by uploading content, QA'ing assets, updating onsite messaging, and coordinating timelines across teams.
• Monitor site functionality, conduct QA, and resolve friction points to improve UX, site speed, and overall performance.
• Drive testing and optimization initiatives (A/B testing, CRO, personalization) to improve conversion and engagement.

Performance & Optimization:

• Track daily sales, deliver monthly reports, and provide ad-hoc analysis to measure success and guide decisions.
• Analyze campaign and site data to identify trends, highlight opportunities, and recommend changes that enhance conversion, retention, and customer experience.
• Research and recommend new tools, automations, and best practices to drive efficiency, personalization, and performance.

Collaboration & Project Delivery:

• Partner with Marketing, Creative, Customer Service, Operations, Legal, and Compliance to align workflows and deliver initiatives.
• Manage vendor relationships to support site improvements and campaign execution.
• Lead or contribute to special projects by developing clear plans, coordinating stakeholders, and driving on-time delivery.
• Contribute creative ideas for merchandising, promotions, and launches when standard solutions are not sufficient.
• Collaborate with Legal and Compliance teams to ensure all DTC initiatives, policies, and processes meet regulatory standards.

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.