Sr. Operations Manager, Business Applications

Why N-able
At N-able, we're not just helping businesses be secure —we're redefining what it means to be cyber resilient. Our end-to-end platform blends AI-powered capabilities and flexible tech stacks, so customers can manage, secure, and recover with confidence. But the real power behind it all? Our people. We're a global crew of N-ablites, who love solving complex problems, sharing knowledge, and delivering solutions that actually make a difference. If you're into meaningful work, fast growth, and a team that's got your back, you'll be surrounded by people who believe in what they do—and in you.

We are seeking a strategic and analytical Senior Operstions Manager of Business Applications to optimize our sales development function and drive revenue growth. This role will be instrumental in maximizing the efficiency of our inbound marketing opportunities, managing outbound SDR territories, and maintaining the integrity of our prospect database. The ideal candidate will combine operational excellence with data-driven decision making to enhance our sales development processes and performance.

What You'll Do
Prospect Universe Management

• Maintain data hygiene standards across the prospect database, ensuring accuracy of contact information, account data, and engagement history
• Implement and enforce data governance policies for prospect record creation, updates, and deduplication
• Coordinate with data vendors (ZoomInfo Labs) and enrichment tools (ZoomInfo) to enhance prospect information and identify net new opportunities
• Conduct regular audits (monthly/quarterly) of the prospect database to identify gaps in coverage and data quality issues

Inbound Marketing Operations

• Partner with marketing operations to optimize lead routing, scoring, and assignment processes to ensure rapid response times and proper SDR coverage
• Monitor and analyze inbound lead flow, conversion rates, and response times to identify bottlenecks and improvement opportunities
• Develop and maintain service level agreements (SLAs) between marketing and sales development teams
• Create automated workflows in Marketo and Salesforce to streamline lead qualification and handoff processes

Outbound SDR Territory Management

• Design and maintain balanced SDR territories based on market potential, account distribution, and rep capacity
• Conduct regular territory reviews and adjustments to ensure optimal coverage and prevent conflicts
• Develop account scoring models to help SDRs prioritize their outbound efforts effectively
• Monitor territory performance metrics and provide recommendations for territory realignment as needed

Systems Administration & Optimization

• Serve as the primary administrator for SDR and sales related functionality in Salesforce and Marketo
• Build and maintain dashboards, reports, and analytics to track SDR and Sales performance and pipeline contribution
• Identify and implement process improvements through system automation and integration
• Train SDRs and Sales and related teams on best practices for using sales and marketing technology tools

Performance Analytics & Reporting

• Develop and maintain KPI dashboards for SDR and Sales team performance, including activity metrics, conversion rates, and pipeline generation
• Provide weekly and monthly reporting on sales development metrics to leadership
• Conduct cohort analyses to identify trends in lead quality, SDR performance, and conversion patterns across Sales, SDRs, and Marketing
• Partner with sales leadership to forecast SDR capacity needs and hiring plans based on pipeline targets

What You'll Bring
Required Qualifications

• Bachelor's degree in Business, Marketing, Operations, or related field
• 3-5 years of experience in Sales Operations, Marketing Operations, Data Science, or Sales Development Operations roles
• Advanced proficiency in Salesforce administration, including workflow rules, process builder, and reporting
• Strong experience with Marketo or similar marketing automation platforms
• Expert-level Excel skills including pivot tables, VLOOKUP, and complex formulas
• Demonstrated experience in territory planning and management
• Strong analytical mindset with the ability to translate data insights into actionable recommendations
• Excellent project management skills with the ability to manage multiple initiatives simultaneously

Preferred Qualifications

• Salesforce Administrator certification
• Proven experience leveraging AI solutions to optimize processes, enhance operational efficiency, and drive measurable productivity improvements.
• Marketo Certified Expert or similar marketing automation certification
• Experience with additional sales tools such as Outreach, ZoomInfo, or similar platforms
• SQL knowledge for advanced data analysis
• Experience in high-growth SaaS or technology companies
• Previous experience managing or working directly with SDR teams

Key Competencies

• Strong problem-solving abilities with a process improvement mindset
• Excellent communication skills with the ability to present complex data to various stakeholders
• Detail-oriented with a commitment to data accuracy and integrity
• Collaborative approach to working with cross-functional teams
• Self-starter who can work independently and drive initiatives to completion
• Adaptable and comfortable working in a fast-paced, evolving environment

R
eporting Structure
This position reports to the Director of Sales Development and will work closely with the Marketing Operations, Revenue Operations, Global Sales Leadership, and our Biz Apps team.

Purple Perks
What do we offer you?

• Medical, dental and vision - for employee, partner, and children
• Generous PTO and observed holidays
• 2 Paid VoluNteer Days per year
• Pension Plan with company-contribution
• Employee Stock Purchase Program
• Discounted gym access at several local facilities
• FuN-raising opportunities as part of our giving program
• N-ablite Learning - custom learning experience as part of our investment in you
• The Way We Work - our hybrid working model based on trust and flexibility

About N-able
At N-able, our mission is to protect businesses against evolving cyberthreats with an end-to-end cyber resilience platform to manage, secure, and recover. Our scalable technology infrastructure includes AI-powered capabilities, market-leading third-party integrations, and the flexibility to employ technologies of choice—to transform workflows and deliver critical security outcomes. Our partner-first approach combines our products with experts, training, and peer-led events that empower our customers to be secure, resilient, and successful.