Branding Strategist
13 hours ago
Overview
The Brand Strategist defines and elevates AMP's identity across every channel. This role shapes how audiences experience the brand—guiding strategy, creative execution, and cross-team alignment with Sales, Business Development, and Supplier Alliances. From crafting standout campaigns to steering event and conference strategy, the Brand Strategist ensures consistent, high-impact messaging and oversees performance tracking and post-event insights. Ultimately, this role protects and strengthens the brand—driving clarity, cohesion, and growth for AMP.
Job Responsibilities:
- Shape and evolve AMP's brand identity across all channels and touchpoints
- Develop and execute brand strategy, messaging, and creative direction
- Partner with Sales, Business Development, and Supplier Alliances to ensure cohesive communication
- Lead the creation and rollout of marketing campaigns that reflect AMP's value and vision
- Oversee planning, coordination, and execution of AMP events and conferences
- Track event performance, manage follow-up workflows, and input insights into CRM systems
- Ensure brand consistency and quality across marketing, advertising, and communications
- Analyze brand and campaign results to guide continuous improvement
- Champion brand standards that build trust, visibility, and market differentiation
Job Requirements
- Bachelors degree in Communications, Marketing or Business required
- 4+ years of work experience in Marketing, Branding or Communications
- HTML, Web User Interface experience preferred
- Previous experience in brand management, vendor management campaign analytics required
- Excellent communication skills, strong ability in cross functional collaboration, strong attention to detail, proactive and strong relational skills required.
- Previous experience with Microsoft Office, Adobe Creative Suite, CRM platforms required
- Previous experience in Adobe Suite, and familiarity managing a CRM and MS Dynamics strongly preferred, but not required.
Benefits:
- 401(k) 4% Match
- Dental insurance
- Employee assistance program
- Flexible spending account
- Gym membership
- Health insurance
- Paid time off
- Vision insurance
Work Location: Remote
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