AVP- Brand Engagement

Job Title:
AVP, Brand Engagement

Brand:
NYX Professional Makeup

Location:
El Segundo, California

Job Summary
NYX Professional Makeup is looking for highly motivated communications and marketing expert to be Assistant Vice President, HEAD OF BRAND ENGAGEMENT. The role is key leader within the NYX Cosmetics brand's marketing team tasked with bringing the brand's strategy to life through execution of "best in class" consumer touchpoints. As the brand's resident storyteller, this individual leads the team responsible for consumer-centric content development, social and influencer strategy and advocacy programs. We are looking for a consumer-focused, data-driven content marketing professional who is a skilled communicator and has a proven track record of building and developing a team of diverse individuals. As we look to increase the brand's footprint within the market, this individual will ensure that our story is heard.

Role
This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables to support the development of customer-centric programs that drive profitable, long-term relationships:

• Set the brand's overall social, advocacy and influencer strategy across earned, owned and paid channels with compelling narratives and content that resonate with target audiences and build emotional connection
• Develop social, influencer strategies to build brand love and advocacy, growing an engaged community and recruiting new consumers into the brand, informed by data driven insights
• Manage and optimize social media presence, content creation, and community engagement/management efforts.
• Through social listening, market and competitive analysis be ready identify trends, opportunities, and insights to inform brand engagement initiatives.

• Define and track key performance indicators (KPIs) to measure the effectiveness of brand engagement efforts to ensure is Top 5 in Share of Influence

• Lead internal and external agency teams responsible for development of strategy & execution of US rollout across paid, earned, owned content for the brand

• Manage social and influencer team to ensure that all content is driving engagement, tailoring content for each specific channel (Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter) and optimizing what works. Continue to strategize new audience growth and retainment across social.
• Thoroughly understand ever-evolving social/influencer marketing landscape and build and enhance brand strategies as needed based on industry trends and consumer behavior
• Liaise and collaborate with product marketing to execute on digital content marketing tactics inclusive of digital content development, influencer & advocacy efforts to drive business goals (brand loyalty, consumer engagement, results)

• Collaborate effectively with cross-functional teams, including marketing, sales, product, and customer service, to ensure a unified brand experience.

• Ex. Partner with Shopper/Digital teams to develop retailer social strategies, digital innovations and content to commerce efforts

• Partner with PR teams to tell always on stories that connect brand to culture

• Partner with Events team as needed to develop and bring to life engaging disruptive consumer events

• Build and maintain strong relationships with key stakeholders, both internal and external.

• Budget management for all social, influencer and advocacy budgets
• Bring recommendations based on performance reporting and consumer-focused data from internal and external sources (CMI reporting, retailer consumer reports)
• Partner with marketing and paid media on boosting strategy to drive brand awareness, drive traffic and sales
• Partner closely with Brand DMI (global team responsible for the brand's global image and direction) to create feedback loop to ensure that the US plan properly embodies the global brand vision. This individual will be the brand's point person for the DMI relationship, so they will also be the primary person to share consumer communications insights from the local market back to the DMI.

This individual will work closely with the DMI, Product/Brand Marketing, Shopper Marketing, CRM/Platforms, and Media lead to ensure that our brand story is properly developed and disseminated across our various channels. They will work to support strategic brand objectives, launches, core and always-on activities; responsible for increasing consumer touchpoints, brand engagement and reach for social media platforms.

Job Requirements

• Minimum seven (7) years of Marketing experience with heavy experience for digital, social, influencer and public relations.
• College Degree
• In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies
• Experience with executing digital & social media campaigns from upper funnel awareness campaigns to performance marketing campaigns focused on conversion
• Proven experience with brand communications, community management, social marketing, influencer & advocacy programs,
• Experience developing compelling social media campaigns and effective content strategies
• Detailed knowledge of CRM best practice and industry benchmarks
• Experience managing and developing a team, with experience onboarding to new social media management, listening platforms and social frameworks
• Exceptional organizational skills and high level of attention to detail;
• Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations
• Experience managing and cultivating direct reports
• Creative problem solver
• Ability to develop solid relationships and lead with influence
• Ability to manage in complex, matrixed, fast paced environment

Salary Range: $147,000- $213,000 + Bonus