Sales and Marketing Director

4 days ago

Berkeley, California, United States Silverado Full time

Join Silverado Berkeley, a memory care innovator ranked in the top 10 nationwide by Fortune Magazine Best Workplaces in Aging Services. Since 1997, Silverado has delivered exceptional care to individuals with neurodegenerative conditions. We're a certified Great Place to Work and proud to offer competitive pay, benefits, and growth opportunities.

We're hiring a
Sales and Marketing Director (Community Ambassador) -
a compassionate connector and strategic relationship-builder who helps families navigate care decisions with empathy, urgency, and insight. This role blends outreach, education, and census development to deliver tailored solutions that change lives.

Be a leader with a memory care innovator

You lead with empathy, resilience, and integrity. You listen deeply, connect meaningfully, and thrive in fast-paced, team-driven environments. You're highly organized, emotionally intelligent, and committed to delivering exceptional service.

What You'll Be Doing:

  • Generate qualified, professional referrals to support census development
  • Build and maintain relationships with new and existing accounts
  • Educate professionals and families on Silverado's dementia and Alzheimer's resources
  • Promote Silverado services including permanent placement, respite stays, and end-of-life care
  • Assess prospective residents for suitability and fit
  • Develop and execute sales and marketing strategies and public relations opportunities
  • Partner with community leaders to achieve census goals
  • Serve as a key member of the Community Leadership team

Qualifications:

  • 3–5 years in customer success/service with strong organizational and presentation skills
  • Proven success in solution-building and team collaboration
  • Preferred: healthcare or dementia care experience; clinical background a plus
  • Bachelor's degree preferred, negotiation skills a bonus
  • Demonstrates strong verbal and written communication skills across diverse audiences

Some Other Things to Consider:

  • Flexible schedule, including weekends
  • Active role: walking, bending, lifting (up to 25 lbs.)
  • Must be comfortable with animals and neurodegenerative conditions
  • Valid driver's license and clean driving record required

Why C
hoose Silverado?

  • Fortune Magazine Best Workplace in Aging Services
  • Certified Great Place to Work
  • Strong internal mobility and ongoing training
  • Competitive base salary + generous commission plan

Anticipated pay range: $120,000 USD - $135,000 USD

Silverado offers the following benefits to eligible employees:

  • 401(k) matching
  • Health, Dental and Vision Insurance
  • Flexible Spending Account (FSA)
  • Paid time off
  • Tuition reimbursement and professional development assistance
  • Referral program
  • Other amazing benefits such as Pet Insurance, Auto and Home Insurance and Discount Programs

* Silverado does not accept candidates from outside recruiters or agencies for this role. *

California Employees: For roles requiring driving, the driving requirement has been deemed essential to the performance of this role due to specific business necessity. Supporting documentation is maintained by Silverado and is available for review upon request to ensure compliance with California law.

To view California Consumer Privacy Act (CCPA) information, please visit this page: 

Employment offers are contingent on background check, drug screening, physical, and TB testing (if applicable).

Silverado uses E-Verify to confirm work authorization with both the Social Security Administration and the Department of Homeland Security

EOE/M/F/D/V

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