Trade Marketing Manager

2 days ago

Jersey City, New Jersey, United States Technogym Full time

Our Company
Technogym inspires
70 million daily users
to train using our
innovative & engaging solutions for fitness, sport and health
. Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026. Move with us for a better world

Your Role
We are looking for a results-driven, creative Trade Marketing Manager, who will be responsible for leading the execution of the go to market strategy for the Hospitality & Residential vertical. In this position the you will directly support the VP of Marketing and the overall team by ensuring the successful delivery of all integrated campaigns and marketing initiatives for North America
.
Reporting directly to the VP of Marketing, North America, you will be responsible for managing all external brand communication efforts, crafting compelling content across digital platforms, social media, and traditional media to engage our target audience and enhance brand visibility across all verticals (B2B & B2C) . This position works out of our Jersey City offices and is on-site 5 days a week.

Your Impact

  • Define and lead the 360 marketing strategy – establishing brand positioning, target audiences, and developing marketing plans across different channels and segments
  • Ensure brand consistency across all trade materials and customer touchpoints
  • Serve as the segment expert when applicable - translating market insights and customer needs into relevant, high-impact marketing
  • Regularly track campaign performance and KPIs across multiple platforms to provide insight for future campaign development and strategies and optimize ROI
  • Develop North America specific initiatives and tailor global campaigns to North American buyers and markets
  • Implement digital marketing and e-commerce plans to support new product launches, market solutions, and service launches, increasing traffic, leads, and sales.

About You
What you should bring:

  • 7+ years' experience in similar role
  • Bachelor's degree or equivalent work experience
  • Proven success in developing and owning integrated marketing campaigns
  • Experience in brand positioning and identity development
  • Expertise in digital marketing strategies, lead generation techniques, and project management.
  • Excellent communication, presentation, and interpersonal skills,
  • Proficiency in market analysis, interpreting data and metrics to inform strategies.
  • Experience in managing cross-functional teams and collaborating with product, sales, and other departments to achieve business objectives
  • This position works out of our Jersey City offices and will be required to be on-site 5x/week

What We Offer

  • Annual base salary commensurate with experience starting at $115,000
  • Comprehensive medical, dental, and vision benefits - eligble starting first day of employment
  • 401k with a company match - eligible first day of employment
  • PTO

Technogym is an Equal Opportunities Employer
Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.

Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true

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