Social Media Specialist

1 week ago

Salt Lake, Utah, United States SNAP LOCK INDUSTRIES INC Full time

We're seeking a creative, data-driven Social Media Specialist to manage and grow the online presence of RaceDeck, BigFloors, and SnapLock Dance Floors. This role is responsible for crafting engaging content, executing campaigns, and leveraging analytics to turn followers into loyal fans and measurable growth. You'll collaborate closely with the marketing team to align social strategies with broader business goals, monitor community interactions, and stay ahead of trends to keep our brands at the forefront of social innovation.

Your Day to Day

1. Manage and grow social media channels for RaceDeck, BigFloors, and SnapLock Dance Floors.

2. Develop, schedule, and post engaging weekly content that aligns with each brand's voice and audience.

3. Plan and execute social media campaigns, content writing, and ad spend that drive awareness, engagement, and conversions.

4. Track, analyze, and report on key metrics — turning data into actionable insights on what's working and what's not.

5. Collaborate with the marketing team to ensure all social efforts align with broader marketing goals and product launches.

6. Monitor and respond to online reviews, comments, and community threads — representing our brands with professionalism and enthusiasm.

7. Stay ahead of platform trends, algorithm changes, and new opportunities to keep our brands at the forefront of social innovation.

8. A strong Commitment to 5S principles

SnapLock Industries is the world's leading manufacturer of modular flooring systems — proudly made in the USA and home to iconic brands including RaceDeck Garage Floors, BigFloors, and SnapLock Dance Floors. From high-performance garages to unforgettable event spaces, our floors transform ordinary spaces into something extraordinary.

Requirements

 What We Would Love About You:

  • Bachelor's Degree in Marketing, Communications, Business is a plus
  • 2–4 years of proven experience in social media management, digital marketing, or brand communications.
  • A strong portfolio of growing and engaging social media communities across platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube).
  • Demonstrated success with paid social campaigns and analytics (Meta Ads Manager, Google Analytics, etc.)
  • Hubspot experience is a plus
  • Exceptional writing, storytelling, and content-creation skills — both visual, written, and verbal.
  • Highly organized, creative, and proactive with a genuine passion for connecting brands and audiences.
  • Experience in automotive, event, or lifestyle brands is a plus

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