Social Media Manager

2 weeks ago

Palm Beach Gardens FL, United States New York Golf Club Full time $60,000 - $80,000 per year

Position Summary

TGL's New York Golf Club (NYGC) is seeking a creative and results-driven Social Media Manager to lead its social media strategy, content creation, and platform management. This role offers the opportunity to shape NYGC's digital presence and establish it as an iconic New York brand. The ideal candidate is passionate about golf, understands the intersection of sports and social media, and has a proven track record of executing successful campaigns.

Key Responsibilities

  • Platform & Brand Strategy: Develop and implement a comprehensive social media strategy to grow our following and fandom. Help drive our brand strategy and creative direction to make NYGC the next iconic New York brand. Ensure alignment with NYGC's overall marketing goals and brand voice.
  • Content Planning: Plan a content calendar across Instagram, X, TikTok, Facebook, LinkedIn and YouTube. Draft creative briefs when necessary for talent. Ensure content is optimized for each platform and resonates with target audiences.
  • Manage Social Handles: Publish always on content programming across social channels, including real time social media posts for all 5-8 NYGC matches and periodic posts during non-match weeks. Capture and produce certain low touch content as needed. Develop and execute a community engagement strategy to foster meaningful interactions with fans and partners.
  • Collaboration: Work cross-departmentally with player social teams, the league (TGL), other TGL teams, NYGC's celebrity and influencer network, and other key stakeholders to amplify our social initiatives. Help identify potential content production resources and work closely with existing freelancer / agency partners.
  • Innovation and Ideation: Stay ahead of social media trends and emerging platforms, bringing fresh ideas to enhance the club's digital presence. Experiment with new formats and technologies to enhance engagement.
  • Analytics & Optimization: Monitor social media performance using analytics tools like Sprout, report on key metrics, and adjust strategies to optimize engagement and growth. Provide actionable insights to improve content performance and audience growth.

Qualifications

  • Bachelor's degree in marketing, communications, or a similar field.
  • 5+ years of experience in social media management, brand marketing, or digital communications.
  • Experience managing social media platforms such as Instagram, X, TikTok, Facebook, LinkedIn and YouTube.
  • Demonstrated ability to grow a social audience and create a distinct brand identity.
  • Strong understanding of social media trends, fan engagement strategies, golf culture, and the New York zeitgeist.
  • Proficiency in tools like Canva / Adobe, Sprout, or similar. Photography / videography skills is a plus.
  • Strong communication and project management skills with the ability to be flexible and meet deadlines.
  • Experience working with high-profile individuals or brands is preferred.

Job Details

  • Freelance consultant to New York Golf Club.
  • Time commitment is full time for 4 months (40+ hours per week) and part time for 8 months (~5-10 hours per week). Ability to add support staff in-season and take on other roles during our off-season.
  • Target compensation is $60-80k, commensurate with experience and qualifications. All T&E covered by NYGC.
  • Candidate must be able to travel to Palm Beach Gardens, Florida for all matches during the season and willing to travel to New York for an occasional event or meeting.

Job Type: Contract

Pay: $60, $80,000.00 per year

Work Location: Hybrid remote in Palm Beach Gardens, FL 33410

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