Growth Marketing Specialist

Location
: Washington DC, New York City, London, Paris, Dublin, Budapest. If local to Washington DC, this role is 3 days a week remote, 2 days on-site.

Overview

Backed by Craig Zingerline, Growth Minded is a boutique micro-agency focused on helping early stage through growth startups grow. We're looking for a Growth Marketing Specialist to help us service our clients and help us reach our company goals. To learn more about Craig, please visit his Growth Mentor profile, or check him out on LinkedIn.

What we do

Clients hire us to help them find, convert, and retain customers. We work from high level strategy down into channel level tactics, and every layer in-between. We run paid ad channels, build lifecycle marketing programs, build products and tools, and act as a special ops team for our clients.

As a company and team we care deeply about solving the challenging problems our customers face, and typically own major components of the marketing side of their business.

We focus first on marketing strategy development, then deliver tactics through a thoughtful, experiment driven approach. Our customers trust us with their business - and we take our work (but not ourselves) seriously.

The role

We are looking for a talented Growth Marketing Specialist to join our small team. We care deeply about partnering with hardworking, thoughtful, and intellectually curious individuals who are strong generalists in marketing, talented at writing and content framework development, strategic thinking, and who have the ability to go deep into the weeds, helping execute campaigns for our clients.

Strong client facing skills are a must - you must present well, be able to take feedback and think on the fly, and bring thoughtful, actionable work to the company each day.

Job Overview

You are the hands‑on operator who keeps high‑leverage work moving. This is a blend of lifecycle/CRM individual contributor work, owner‑level operations, and light product support - including prototyping and integrating AI‑powered workflows - so the CEO and team can scale clients and build, promote, and scale our own products and services.

For a list of our current products, visit our product page.

What you'll do day to day

It's going to vary, so we need someone sharp, hard working, and flexible. You'll roughly spend:

-- 20% of your time acting as a second brain for our CEO and senior team, taking notes on calls, shadowing the team on projects, and pulling tasks off their plates. You'll run meetings, collect feedback, write copy, build sales and marketing materials, and be a go-to resource for the team for all things marketing, strategy, and growth.

-- 50% of your time will be acting in a tactical role, building out email and SMS campaigns, lifecycle flows, running paid media campaigns for our clients, answering questions, finding growth levers, and being a backstop for a lot of the work we do.

-- 30% on product strategy, product management, and product development using AI tools (Replit, Bolt, Loveable). Maintain PRD/backlog, draft light specs/acceptance criteria, help with sales enablement (one‑pagers, decks), coordinate pilot ops, close the loop with customer support/CSM feedback, and partner with engineering on delivery.

Who this role is NOT for

If you want to specialize, this is not the role for you. If switching among areas of focus stresses you out, this role probably is not a good fit. If you don't work well with limited context and oversight, this is a nightmare job for you. If you are a perfectionist, you probably won't fit in here. If you don't take ownership - definitely not a fit.

This is a generalist marketers dream role - where you'll work on anything needed to help our company and our clients grow. One thing we can guarantee is that you'll learn a ton.

Collaboration and Leadership

-- Collaborate with both internal and client teams across marketing, product, and sales to ensure alignment in growth efforts.

-- Act as an owner within our small company, doing what it takes to help our clients succeed.

--Ability to diplomatically assess tradeoffs between competing objectives.

Requirements

--Proven experience in a growth role, preferably at a startup or fast-paced environment.

--Strong understanding of growth metrics and KPIs, including CAC, LTV, churn, and conversion rates.

--Experience with growth marketing tactics across paid, organic, or partner channels.

-- STRONG copywriting and content skills. Almost everything we do requires great content. We have an in-house editor that you can leverage but you'll need to be leading efforts on content for multiple clients.

-- Deep interest and/or experience in leveraging AI tools to boost your productivity and a strong interest in the next wave of product development using AI.

--Strong ability to learn as you go.

--Ability to manage multiple projects and priorities in a fast-paced environment.

--Analytical mindset with strong experience using data to drive decision-making.

--Hands-on experience with marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, Mixpanel).

--Excellent communication skills and the ability to work cross-functionally.

--Passionate about user experience, data-driven decision making, and continual learning.

--Hardworking, thoughtful, and intellectually curious—a self-starter who values continuous improvement and collaboration.

Why Join Us?

--Be a part of an exciting growth journey at a dynamic company that is in growth mode ourselves.

--Work with a talented, passionate, and collaborative team.

--Enjoy opportunities for professional growth, creativity, and autonomy.

To apply, fill out the form below.

About the role

We're going to offer a strong starting salary with a monthly bonus plan. Benefits are included.

Base Compensation: $75,000 - $90,000 USD or local currency equivalent based on experience in this type of role.

Bonus: Profit share to be reviewed as part of job offer. We're profitable and growing, and profit share potential is high.

Potential for equity in the company will be considered after an initial evaluation period.