Director of Brand Marketing

3 days ago

New York, New York, United States ASSOULINE Full time

About the Role

We are seeking a dynamic and strategic
Global Brand Marketing Director
to lead the development and execution of integrated, 360° seasonal marketing campaigns that amplify our brand presence, drive consumer engagement, and deliver business impact. This role will oversee brand strategy, creative campaign development, public relations, and high-profile events. The ideal candidate has a proven track record in building culturally relevant campaigns, leading cross-functional teams, and managing external agency/partner relationships.

Key Responsibilities

  • Lead the end-to-end development of
    360° seasonal brand campaigns
    (eg. World Book Day, Mother's Day, Holiday, Ramadan) across digital, social, experiential, partnerships, and traditional channels.
  • Lead brand-building, evergreen campaigns that communicate the brand's key position differentiators, such as Craftsmanship/Savoir Faire, and building the concept of the "Library"
  • Define and evolve brand positioning, messaging, and creative direction in alignment with business goals.
  • Oversee
    PR strategy and execution
    , including media relations, thought leadership, influencer partnerships, and crisis communications.
  • Develop and manage a calendar of
    brand events, activations, and sponsorships
    that build awareness and deepen engagement.
  • Collaborate with product and creative teams to ensure brand consistency across all consumer touchpoints.
  • Manage relationships with internal and external partners, and internal Art Director to deliver best-in-class creative concepts and execution.
  • Monitor industry trends, cultural movements, and competitor activity to inform proactive marketing strategies.
  • Define and track KPIs to measure the effectiveness of campaigns and initiatives, leveraging insights to optimize performance.
  • Lead, mentor, and inspire a high-performing brand marketing team.
  • Own and manage the full seasonal global marketing calendar.

Qualifications

  • 8–12+ years of progressive experience in brand marketing, preferably within consumer, lifestyle, or entertainment industries.
  • Demonstrated success in leading
    integrated, multi-channel campaigns
    from strategy through execution.
  • Strong expertise in
    PR, media relations, and event marketing
    .
  • Exceptional leadership and team management skills with experience leading cross-functional teams.
  • Ability to thrive in a fast-paced, high-growth environment with a balance of strategic vision and hands-on execution.
  • Excellent storytelling, communication, and presentation skills.
  • Deep understanding of cultural trends, consumer behavior, and brand building.
  • Passion for developing creative concepts with a keen aesthetic eye

Why Join Us?

  • Opportunity to shape and elevate a growing, culturally relevant brand.
  • Creative, fast-moving, and collaborative team environment.
  • Competitive compensation, benefits, and growth opportunities.

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