Marketing Analyst

2 days ago

Cleveland, Ohio, United States Joyce Factory Direct Full time

About Joyce Windows, Sunrooms & Baths

For over 70 years, Joyce Windows, Sunrooms & Baths has been helping homeowners transform their spaces with high-quality, energy-efficient products made in the USA. We take pride in innovation, craftsmanship, and providing an exceptional customer experience from first consultation to final installation.

We're looking for a Marketing Analyst who enjoys digging into data, uncovering insights, and telling the story behind the numbers. If you thrive on identifying trends, optimizing marketing channels, and turning data into decisions that drive measurable growth — you'll fit right in.

A Day in the Life

As a Marketing Analyst at Joyce, you'll be at the center of data-driven marketing decisions. You'll monitor campaign performance, build insightful dashboards, and collaborate with sales and marketing teams to fine-tune our strategies. Every day, you'll transform data into action — shaping how we reach and engage homeowners nationwide.

Key Responsibilities

  • Collect and analyze data across digital, social, email, and traditional marketing channels to identify performance trends and opportunities.
  • Track and measure KPIs such as lead generation, conversion rates, and campaign ROI.
  • Develop dashboards and reports using Excel, Tableau, and Power BI to communicate findings clearly.
  • Conduct competitor, customer, and market research to guide campaign development and brand strategy.
  • Partner with marketing and sales teams to enhance lead tracking, attribution, and pipeline visibility.
  • Support marketing automation and CRM reporting to ensure accurate, actionable data.
  • Contribute to forecasting, budget analysis, segmentation modeling, and marketing optimization projects.

Requirements

Required Qualifications

  • Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
  • 2–5 years of experience in marketing analytics, data analysis, or a similar role.
  • Strong grasp of marketing metrics, attribution models, and conversion optimization.
  • Excellent analytical, organizational, and communication skills.
  • Proven ability to translate complex data into meaningful insights for business stakeholders.

Skills Required:

  • Microsoft Excel (advanced proficiency)
  • Tableau, Power BI, or similar data visualization, analysis, and reporting

Skills Preferred (not required):

  • Salesforce, Salesforce Data Cloud
  • HubSpot
  • A/B Testing and multivariate testing (designing, executing, and analyzing experiments to optimize marketing performance)
  • Hands on reporting and optimization experience with ad platforms (Google and Meta)

Benefits

Why You'll Love Working at Joyce

  • Competitive pay between $60,000 – $70,000, depending on experience
  • Performance-based bonuses paid monthly, quarterly, and annually
  • Comprehensive health, dental, and vision benefits
  • Paid holidays and generous PTO
  • Career development and advancement opportunities
  • A collaborative team where your insights shape our strategy and growth

At Joyce, we believe in the power of data-driven marketing and the people who make it happen. Join us and help drive the future of home improvement analytics.

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