Digital Marketing Multi-Channel Specialist

This is a hybrid position with current expectation of being in-office two to three days per week.

Summary of Position:

With an affinity for technology paired with an eye toward creativity, this role is adept at creating, deploying, testing, and measuring email marketing campaigns, lead nurture programs, and list workflows. This role also owns Amazon Seller Central product optimization, ads, and website administration processes.

Goals of position: Work under the direction of marketing leadership to increase brand and product awareness to B2B and B2C customers. Drive high-value contacts by creating personalized, customer-facing email campaigns and build email nurture programs to support lead generation. In addition, manage Amazon FBM product strategy and assist with website administrative duties.

Duties & Responsibilities:

• Create and copywrite personalized, customer-facing email marketing campaigns (in partnership with the graphic designer)
• Create demand and lead generation programs in support of sales and marketing initiatives for B2B and B2C customers.
• Plan and execute A/B testing to enhance open rates, conversion, campaign ROI, and sales growth, and provide recommendations and insights to marketing leaders.
• Support marketing automation initiatives in HubSpot; email workflows, lead nurturing, segmentation, data management and cleansing.
• Support implementation and growth of direct-to-business loyalty program using relevant email marketing tactics.
• Configure and maintain forms and form handlers to capture lead data and funnel leads appropriately, as well as own automations for e-commerce functions that support the purchasing funnel.
• Partner with the creative lead to optimize the design concepts, content, and layout of email communications ensuring brand consistency in image and voice.
• Lead Amazon FBM product strategy and implementation; owning product ASINs, optimization practices, advertising campaigns.
• Understand and implement brand website back-end processes in BigCommerce, Fusion and Fishbowl; product/SKU, product content, site landing page and navigation changes.
• Configure and implement promotional and lead generation campaigns utilizing email, landing pages, forms, and promotional eCommerce incentives.

Other duties as assigned.

Professional Requirements:

Education and Work Experience:

5+ years of experience in both email marketing and lead generation.

Experience working with the Amazon platform is a plus.

Experience with BeePro, Yotpo, BigCommerce a plus

Knowledge and Skills:

• Strong alignment with our organizational values.
• Entrepreneurial mindset and the ability to be flexible and responsive to changing priorities.
• Ability to be self-directed and see projects to completion in a timely manner.
• Excellent interpersonal skills, and a strong customer service orientation.
• Ability to work collaboratively, exercising good judgment, decision-making, and problem-solving skills to achieve shared goals.
• Strong verbal and written communication skills.
• Strong project management, organizational skills, and attention to detail.
• Demonstrated ability to create, manage, coordinate, and execute email campaigns within marketing automation platforms.
• Analytical capabilities with a proven ability to derive actionable insights from data.
• Familiarly with email and B2B/B2C marketing metrics.
• Proficiency in Asana/other project management tool required.
• Familiarity with email marketing tools & platforms, HubSpot preferred.
• Working knowledge of CRM systems.
• Experience managing email databases, cleaning lists, and implementing segmentation strategies.
• High proficiency with Microsoft Office (Outlook, Word, Excel) and ability to adapt to new technologies.
• Ability to occasionally take part in events outside of core business hours.