Marketing Consultant

4 days ago

Baltimore, Maryland, United States PSG Global Solutions Full time
Company Description

One of  Maryland's leading largest gas and electric utility.

Job Description


• Experience managing initiatives and programs across traditional and digital marketing channels

• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.

• Develop email campaigns, manage email database, and help increase customer experience

• Proficient using Eloqua or other, similar marketing automation technology

• Highly analytical and able to derive meaning from data through A/B testing and email optimization.

• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

• Manage email reports and establish email strategies

• Manage and build email lists and campaigns, including design templates

• Create and implement email campaigns and customer rendition programs: onboarding, promotions, etc.

• Manage emails, develop email roadmap, and conduct QA testing email assets and ensure successful deployment

Qualifications
  • Energy Efficiency (residential & commercial) programs group
  • This role is someone that is concentrated on their email marketing presence (with the new tool they bought)
  • Will be responsible for website updates too (making ONLY content updates)
  • Primarily email marketing with Oracle Eloqua platform
  • Working with one of many agencies to create emails, develop email campaigns using data analytics, working with website updates as needed
  • Will work with multiple departments across BGE
  • Currently using SharePoint for content management system
  • Looking for someone with 5 years exp or equivalent
  • Need to be able to work in fast paced environment (across multiple groups)
  • Excellent communication & organizational skills
  • Need someone that is a Do'er, needs to be able take initiative
  • Would be nice to have the Oracle Eloqua experience (or experience with an email automation tool) preferred
  • Web content editing experience preferred
  • Experience on the creative marketing side of things preferred
  • html experience would be nice
Additional Information

All your information will be kept confidential according to EEO guidelines.

IF THIS IS THE JOB OPPORTUNITY FOR YOU GIVE ME A CALL AT I want to know more about your preferences.

If in case you know someone who might be interested for this, feel free to pass it along. I look forward to hearing from you

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