Business Development RepresentativeSenior Account Executive, Life Sciences

Role Overview

DigiVidBIO is a specialized digital marketing and video agency dedicated to healthcare, life science, MedTech, and diagnostic brands. The Senior Account Executive, Life Sciences & MedTech will own and grow a portfolio of B2B life science, MedTech, medical device, advanced diagnostic, and healthcare accounts, with a clear quota tied to new and expansion revenue and a mandate to deepen strategic relationships across these segments. This role focuses on selling into organizations that market to HCPs and patients, including early-stage and commercial companies.​

Reports to: Co-Founder & VP, Growth and Revenue.​

Territory/segment: Focus on North America–based life science and MedTech clients; some travel to key industry conferences and client sites is required.​

Success metrics include quota attainment, expansion revenue within existing accounts, and account retention and satisfaction.​

What You'll Sell

• Integrated campaigns that combine video, digital advertising, and strategy to reach highly specialized HCP and patient audiences.​
• Video marketing and production services for product explainers, KOL content, patient and physician stories, conference presentations, and more.​
• Digital advertising solutions such as programmatic targeted display, streaming/CTV, social, search, email, native, and landing page experiences.​
• Branding and creative services that combine strategy, storytelling, and data-driven design to drive engagement and measurable outcomes.​
• AI-powered video and modern content formats tailored to HCP and patient journeys in highly specialized therapeutic and diagnostic niches.​

Key Responsibilities

• Manage and grow an active account list of life science, biotechnology, MedTech, medical device, advanced diagnostics, and healthcare companies, with clear revenue and retention targets.​
• Lead the full sales cycle for DigiVidBIO services, including discovery, solution design, proposals, and contract negotiation for video marketing, digital advertising, branding, and AI-powered video solutions.​
• Develop strategic account plans for top accounts, including stakeholder maps, competitive landscape, and 12–24 month growth strategies.​
• Partner with DigiVidBIO's outbound team, who provide targeted prospecting support through cold email campaigns and outbound calling to help book qualified meetings within your ideal life science, MedTech, diagnostics, and healthcare accounts.​
• Collaborate on messaging and outreach angles so outbound sequences and call scripts reflect each prospect's HCP or patient marketing goals and DigiVidBIO's value proposition.​
• Leverage major industry conferences and events (e.g., ASCO, AHA, AMP, RSNA, and others) for meetings, networking, and pipeline generation.​
• Identify and develop new opportunities within existing accounts, expanding into additional brands, franchises, indications, or business units.​
• Sell into early-stage and commercial organizations that market to HCPs and patients, aligning solutions to their launch, brand, and demand-generation objectives.​
• Collaborate closely with internal strategy, client services, creative, and production teams to scope programs, set expectations, and ensure smooth handoffs from sale to execution.​
• Stay engaged as a strategic point of contact on key accounts post-launch to identify upsell and cross-sell opportunities in partnership with Client Services.​
• Maintain a deep understanding of clients' target HCP and patient audiences, including how NPI-level targeting, omnichannel campaigns, and tailored creative can improve engagement and business outcomes.​
• Forecast pipeline, track performance against quota, and maintain accurate CRM documentation for all opportunities and accounts.​

Ideal Candidate Profile

• 3–7+ years of B2B sales or account management experience in healthcare, life sciences, MedTech, diagnostics, or related sectors; agency, martech, media, or SaaS background is a plus.​
• History of meeting or exceeding annual quotas and expansion targets in a complex B2B sales environment.​
• Proven success selling to marketing, product marketing, or commercial leaders at biotech, MedTech, medical device, or diagnostic companies, especially where the end audience is HCPs or patients.​
• Experience selling to VPs and Directors of Marketing, Commercial, Brand, or Digital, as well as product marketing leads within life sciences and MedTech organizations.​
• Solid understanding of digital marketing and advertising (e.g., programmatic, CTV, display, social, search, email, and landing pages) and how video content accelerates engagement and conversions.​
• Familiarity with healthcare marketing compliance considerations (e.g., FDA promotional guidelines, fair balance, HIPAA when applicable).​
• Consultative, strategic seller who can translate complex offerings—such as NPI-based targeting, omnichannel HCP engagement, and video storytelling—into clear business value and outcomes.​
• Comfortable working autonomously in a fully remote environment, with strong ownership of territory planning, account expansion, and relationship management.​
• Excellent communication, presentation, and storytelling skills, with the ability to collaborate seamlessly with internal creative, production, and client services teams.​

Compensation, Tools & Benefits

• Competitive base salary, quarterly performance bonus, and commission structure aligned to revenue growth and account expansion (specific numbers shared in later interview stages, not in this posting).
• Total compensation is structured as base plus bonuses and uncapped commission opportunity, with 401(k) participation.
• Tools you'll use include HubSpot, LinkedIn Sales Navigator, ZoomInfo, and Waalaxy to support prospecting, pipeline management, and account growth.​
• Health benefits including medical, dental, and vision coverage.
• Fully remote role with flexibility, working alongside a team with deep expertise in healthcare digital marketing, HCP engagement, and video production.