Digital Marketing Campaign Manager, Growth Programs

Description

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

We are looking for an enthusiastic, creative, and self-motivated individual to join our team.

This is a non-supervisory temporary position in Programs, Regions, Operations and Strategy (PROpS) responsible for driving growth and awareness of USP Standards, Reference Standards and solutions that deliver against USP Strategic vision and priority initiatives. The role is responsible for developing and managing the execution of digital marketing campaigns for USP's Growth Programs (i.e. Complex Generics, Excipients, Foods, Dietary Supplements/Herbal Medicines) based on marketing plans, strategic objectives and revenue goals. Additionally, this role is also responsible for facilitating the development of digital marketing communications across the PROpS division to ensure collaboration and consistency in USP brand messaging, prioritization, and best practices. This role will work closely with key stakeholders across Industry Programs, Regions, Global Communications as well as with external agency partners to deliver campaigns and communications according to key timelines and budgets.

The role requires expertise in digital marketing and experience in strategic marketing and project management or a proven track record for inter-departmental coordination in a time-sensitive environment. This position requires strategic thinking and analysis, strong business acumen, creativity, technical savvy, and stellar communication skills with the ability to balance multiple projects and priorities.

How will YOU create impact here at USP?

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

Additionally, USP's People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments.

The Digital Marketing Campaign Manager, Growth Programs , has the following responsibilities:

• Develop comprehensive digital marketing campaign plans based on strategic marketing plans that deliver on program goals and drive revenue growth.
• Create campaigns with compelling messaging and visual content that address customer needs that adhere to brand guidelines.
• Understand customer segments and develop messaging and communication strategies to engage existing and new customers while demonstrating the Value of USP standards and solutions.
• Monitoring and tracking project progress, identifying risks and dependencies across projects and developing resolution plans.
• Evaluate analytical data and overall trends to track key performance metrics and provide actionable insights that can assist in Region and Program teams.
• Work with content creators, agencies, marketing, regions, and other colleagues to ensure execution of the campaigns as per the campaign plans.
• Coordinate seamlessly with strategic marketing teams from Growth Programs, digital marketing colleagues, sales training personnel and relevant teams to ensure that all digital marketing campaigns for Growth Programs are executed as per schedule.
• Manage digital marketing agencies, campaign timelines and budgets for Growth Program digital marketing campaigns while also overseeing high-level accuracy in all marketing assets.
• Create, present and adhere to a regular cadence of providing campaign updates, digital marketing metrics, lessons learned and insights to colleagues from the Growth Programs and Region Marketing teams.
• Adjust campaigns in an effective and timely way based on real-time learnings, timelines, budget considerations, and in consultation with strategic marketing teams and other digital marketing colleagues.
• Stay up to date on the latest digital marketing trends, technologies, and best practices, adapting strategies as necessary to maintain competitive advantage.

Who is USP Looking For?

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:

• Bachelor's degree in marketing, business, chemistry, life sciences or another related field.
• At least four (4) years of hands-on experience with digital marketing in the pharma, life sciences or food ingredients industry.
• At least (2) years of experience in project management or at least (3) years of experience in managing inter-departmental projects.
• Proven ability to lead teams in a fast-paced dynamic environment.
• In-depth working knowledge of different digital marketing channels, online marketing tools, CRM software and best practices.

Additional Desired Preferences

• B2B Marketing experience is a plus
• The successful candidate must be willing to work from 8 am-4 pm with flexibility to attend occasional virtual meetings with global teams outside of regular business hours.

Supervisory Responsibilities

None.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights ) notice from the Department of Labor.

Job Category Contingent Staff

Job Type Full-Time