Marketing Manager

1 week ago

Lyndhurst, New Jersey, United States PRODIRECT Dental Laboratory Full time

Marketing Manager

This position is open to applicants who require current or future work visa sponsorship. We welcome international candidates and support H-1B and other employment-based visa processes, as applicable.

ProDirect Laboratory

PRODIRECT Dental Lab is known for providing our dentists with the resources and experience of a national dental lab with the personalized service of local boutique labs. We are a global organization with over 35 years of experience in providing world class service and products to our customers.

Let's redefine excellence, together.

Job description

Position Highlights:

We are rapidly expanding our US team and are seeking an experienced Marketing Manager to lead and grow our marketing team overseas. This individual will manage an overseas marketing team and play a key role in building a local marketing presence in Mexico, Latin America or Asia. The ideal candidate is a results-driven, hands-on leader who understands international marketing dynamics and can drive lead generation, branding, and digital growth in a fast-paced B2B environment.

About us:

Mission Statement: To promote prosperity in the lives of both doctors and patients of present and future generations by pushing industry boundaries and upholding our customer driven commitment to excellence.

Key Responsibilities:

  • Team Leadership & Management:
  • Oversee and optimize the performance of an overseas marketing team (e.g., graphic designers, content creators, ad specialists).
  • Hire, onboard, and develop a high-performing marketing team overseas.
  • Implement effective collaboration workflows and performance tracking systems.
  • Strategy & Execution:
  • Develop and execute multi-channel marketing strategies aligned with business goals (B2B focus).
  • Manage campaigns across digital (SEO, email, social, web), print, and trade shows.
  • Own the marketing calendar and deliver consistent brand messaging across all platforms.
  • Creative Oversight & Brand Management:
  • Ensure high-quality creative assets that reflect PRODIRECT's brand voice and visual identity.
  • Vendor & Budget Management:
  • Manage relationships with marketing vendors, agencies, and freelancers.
  • Oversee the marketing budget and ensure cost-effective execution of campaigns.

Qualifications:

  • Bachelor's Degree in Marketing
  • 5+ years of experience in marketing leadership roles, preferably in B2B or healthcare/dental industry.
  • Proven success in managing overseas marketing teams and building new teams.
  • Strong understanding of digital marketing (SEO, PPC, email, content, analytics).
  • Fluent in English; bilingual (Spanish/English) is a plus.
  • Experience with HubSpot, Google Analytics, and social media platforms.
  • Excellent communication, organizational, and leadership skills.
  • Self-starter with a growth mindset and ability to thrive in a on-site environment.

Work Authorization:

  • We welcome applications from international candidates and offer sponsorship for employment visas, including H-1B where applicable.

Preferred:

  • Background in dental, healthcare, or lab-related marketing.
  • Familiarity with U.S. market trends and regulations.
  • Experience scaling marketing operations in high-growth companies.

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