Performance Marketing Manager

2 days ago

Los Angeles, California, United States Ecommerce Equation Full time

Join the fast-paced global marketing team at Ecommerce Equation, a leading eCommerce growth consultancy helping online brands scale profitably.

As the Performance Marketing Manager – North America, you'll own the strategy and execution of our paid performance campaigns across Meta, Google, and LinkedIn for the U.S. market. You'll bridge the gap between global marketing and local execution, localizing campaigns, driving demand, and translating customer insights into measurable results.

This role blends strategic leadership with hands-on delivery. You'll be deeply involved in campaign management, CRO, and creative testing, driving brand awareness, lead generation, and revenue growth across the region.

What you'll do

  • Develop and execute full-funnel marketing campaigns that deliver qualified leads, MQLs, and sales outcomes for the U.S. market
  • Localize global marketing campaigns and creative for U.S. audiences, ensuring messaging resonates and performance targets are met
  • Manage and optimize paid campaigns across Meta, Google, and LinkedIn, testing, iterating, and scaling what works
  • Analyze campaign performance and report on ROI, CAC, CPL, and conversion rates to inform strategy
  • Partner closely with sales and member success teams to align marketing activity with revenue goals
  • Identify new growth opportunities in the U.S. market, from emerging channels to partnerships and events
  • Drive conversion rate optimization across landing pages and funnels, ensuring a seamless and high-performing user journey
  • Support U.S. webinars, virtual events, and activations that build awareness and engagement
  • You'll brief our creative team to localize messaging and content that resonates with U.S. audiences and drives conversion.

What you'll bring

You're a performance marketing expert who thrives on results and loves to dig into data. You have a strong track record managing Meta Ads and other paid channels end to end, from creative strategy through to conversion tracking and optimization.

  • 8+ years in marketing, with 4+ years in performance or growth roles
  • Deep expertise in Meta Ads and proven success in B2B lead generation
  • Strong CRO and funnel optimization experience
  • You're resourceful, independent, and thrive in a fast-moving environment where ambiguity is part of the process.
  • Excellent communication and project management skills
  • Experience working in founder-led or high-growth organisations
  • Flexibility to work PST hours

Why Ecommerce Equation?

  • We're not just another player in the ecommerce space; we're the rocket ship behind some of Australia's (and now the US's) most ambitious founder-led brands.
  • Founded by ex-agency founder and ecommerce weapon Jay Wright, we've helped hundreds of brands go from plateauing to skyrocketing, and we're just getting started.
  • We're a tight-knit team that values data, creative thinking and winning together
  • This role has the potential to evolve into a senior U.S. marketing leadership position as our North American presence grows.
  • We're a high-growth team building something big (and fun). If you're looking for meaningful work, a clear path for growth, and a crew that's going places, folks, this is it.

Compensation & Benefits

Base salary: $115,000 - $130,000 USD per year (depending on experience and location)

At Ecommerce Equation, we invest in people who love to learn, experiment, and grow. You'll enjoy flexible remote work, generous paid time off, and access to ongoing development and mentorship from world-class marketers and strategists.

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