Content Strategist

Securitas Technology is a world leader and global provider of security, health and safety solutions and services. We're guided every day by our commitment to making the world a safer place.

We're seeking a creative and data-driven Content Strategist to join our marketing team. This role will support Product Marketing Managers and report to the Digital Marketing Manager while developing and executing content strategies across multiple brands and digital platforms. The ideal candidate is a strong communicator, highly organized, and passionate about creating content that drives engagement and performance. The ideal candidate will be responsible for assisting in the execution of comprehensive digital marketing and content strategies to enhance brand awareness, engagement, and conversion, reporting to the Digital Marketing, Senior Manager.

At Securitas Technology, we believe in celebrating our differences and creating a supportive environment where all voices are welcomed, appreciated and represented. Here, our colleagues are empowered to think big, fail fast and push the boundaries of Innovation. As a purpose-led organization, we aspire to make a difference every day - and we're looking for the best and brightest to join our team.

Key Responsibilities

1. Content Strategy & Creation

• Collaborate with Product Marketing Managers to develop compelling content for newsletters, blog posts, social media, email campaigns, website copy, Case Studies, and YouTube videos.
• Maintain and optimize a multi-brand content calendar, ensuring timely publication and alignment with marketing goals.
• Identify opportunities for new content formats and topics by collaborating with Sales, Product, and Marketing Managers, leveraging audience insights and performance data to guide strategic content development.
• Lead team meetings to review content schedules and coordinate upcoming releases.

2. SEO & AI Optimization

• Conduct keyword research and implement on-page SEO best practices to improve organic search visibility.
• Research competitor content and messaging strategies to identify gaps and opportunities for differentiation in keywords, tone, and positioning.
• Optimize all content for Google AI Overviews and search engine algorithms using SEO tools and AI messaging strategies.
• Review existing web copy, make suggestions, and execute on-site changes to better align with messaging goals and optimize for LLM findability.
• Regularly publish and optimize blog content to support SEO and brand authority. Update website copy regularly to align with new product releases and keyword gap analysis.
• Work with the Digital Marketing Manager to monitor SEO performance metrics and support link-building initiatives that enhance search visibility and content reach.

3. Video & YouTube Management

• Oversee the creation, publishing, and promotion of YouTube videos in collaboration with internal teams.
• Work together with Digital Marketing Manager to upload new videos, create chapters, change out thumbnails for better engagement, and set A/B testing. This role will be responsible for writing video descriptions and determining chapter outline.
• Maintain a YouTube content calendar, integrated with global content calendar, and ensure consistent messaging across websites and social media channels.

4. Campaign Coordination

• Partner with the broader marketing team to plan and execute integrated digital campaigns across email and social media.
• Coordinate timelines, resources, and deliverables to ensure smooth execution.
• Monitor email and social media campaign performance and provide actionable insights through regular reporting.
• Work with the Digital Marketing Manager to assist with copy for PPC and web SEO optimization.

5. Social Media Management

• Assist in creating and scheduling engaging content across platforms, including LinkedIn, YouTube, and Facebook.
• Analyze social media metrics to refine content strategy and improve engagement.
• Collaborate closely with Product Marketing Managers and the Digital Marketing Manager to align messaging and goals.

6. Email Marketing

• Assist Product Marketing Managers with developing and executing email marketing strategies, including nurture campaigns and direct customer communications.
• Manage email lists, segmentation, and automation workflows.
• Track email performance and recommend optimizations to improve open and click-through rates.

7. Analytics & Reporting

• Work with the Digital Marketing Senior Manager to generate regular reports on key performance indicators (KPIs).
• Provide insights and recommendations to optimize content performance across all channels

Qualifications:

• Bachelor's degree in marketing or similar field
• Minimum of 5-7 years of experience as a Digital Marketing Specialist or similar role
• Experience with digital marketing automation software and executing email nurture[CB1] campaigns
• Experience with Google/Bing Ads and Google Analytics
• Knowledge of web publishing, WordPress knowledge is a plus
• Content creation experience
• Proficiency with SEO tools
• Excellent multitasking skills
• Strong analytical skills
• Highly developed attention to detail
• Ability to prioritize tasks and meet deadlines.