Content Specialist

2 days ago

Austin, Texas, United States Silktide Full time
Help make the web better for everyone

We're a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more.

We are hiring a Content Specialist in Austin, TX. You will plan, create, and optimize content that attracts high-intent audiences, educates buyers, and drives pipeline for Silktide.

Where you will work

You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.

What you will doStrategy and Planning

  • Build and maintain an editorial calendar aligned to ICPs, buyer stages, and business priorities

  • Partner with Product Marketing and Growth to define topics, angles, and success metrics

Creation and Storytelling

  • Write clear, persuasive content: blog posts, guides, landing pages, emails, webinars, and ad copy

  • Produce customer stories and proof: case studies, quotes, and short video scripts

SEO and Distribution

  • Optimize content for search intent, structure, and internal linking

  • Work with Growth to promote content across email, social, partners, and events

Web and Conversion

  • Collaborate on landing pages and site copy to improve clarity and conversion

  • Test headlines, CTAs, and layouts to raise visit-to-lead rates

Quality and Accessibility

  • Own voice, tone, and consistency across channels with a practical style guide

  • Ensure content meets accessibility best practices and is easy to scan and understand

Measurement and Iteration

  • Track performance with dashboards for traffic, rankings, engagement, and pipeline influenced

  • Analyze what works, share insights, and double down on winners

About you

  • You are a resident of Austin, TX (or willing to relocate) and fluent in English

  • 3–5+ years of B2B content or product marketing experience, ideally in SaaS

  • Strong portfolio that shows crisp writing, structure, and storytelling for technical topics

  • Solid grasp of SEO fundamentals and keyword intent

  • Comfortable in a CMS, light HTML, and using analytics tools like GA4

  • Organized editor who can manage timelines and stakeholders

  • Collaborative partner to Product Marketing, Sales, and Customer Success

  • Familiarity with accessibility and plain-language principles is a plus

Compensation

  • Base salary: $75,000 - $95,000

What's in it for you

  • Be part of a fast-growing company that is making the web better for everyone

  • Freedom to innovate with room to test new formats and scale what works

  • Join a creative, ambitious team with top-tier customer and employee ratings

  • Market a product that delivers meaningful outcomes for accessibility, performance, and quality

  • Opportunity to grow your career at a profitable, self-funded SaaS with global reach

Perks

  • A shiny new MacBook

  • 20 days paid vacation plus public holidays, increasing with tenure

  • Private Insurance, Health, Dental and Vision, plus Wellness Allowance

  • Company Sponsored Pension and Enhanced Paternity or Maternity

  • Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings

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