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Digital Marketing Manager

3 weeks ago

Houston, Texas, United States Aspen Fiber Networks Full time

Aspen Fiber Networks, a leading information technology solutions provider, is seeking an experienced and strategic-minded individual to join our team as a Digital Marketing Manager. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, generate leads, and support business growth.

As a Digital Marketing Manager, you will lead a team to develop and implement digital marketing campaigns across various channels, including website, email, social media, and digital advertising. You will analyze campaign performance data and adjust strategies to optimize results. You will also stay updated with industry trends and best practices to ensure our digital marketing efforts remain innovative and effective.

Responsibilities

  • Develop and implement comprehensive digital marketing strategies.
  • Lead a team of digital marketing professionals, providing guidance and support.
  • Create and execute digital marketing campaigns across multiple channels.
  • Analyze campaign performance data and identify areas for optimization.
  • Manage website content and optimization to improve conversion rates.
  • Oversee social media presence and engagement strategies.
  • Create and monitor email marketing campaigns.
  • Coordinate with design and content teams to develop engaging digital assets.
  • Stay updated with industry trends and best practices in digital marketing.

Requirements

  • Proven experience as a digital marketing manager or similar role.
  • Demonstrated success in developing and implementing digital marketing strategies.
  • Strong leadership and team management skills.
  • Excellent analytical and problem-solving abilities.
  • Experience with website analytics tools (e.g., Google Analytics).
  • Proficient in utilizing digital marketing tools and platforms.
  • Strong understanding of SEO, PPC, SEM, and content marketing principles.
  • Excellent written and verbal communication skills.
  • Ability to multitask and prioritize effectively.
  • Bachelor's degree in marketing, business administration, or a related field.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Short Term & Long Term Disability
  • Training & Development
  • Free Food & Snacks