Director of Marketing

It's fun to work in a company where people truly BELIEVE in what they're doing

We're committed to bringing passion and customer focus to the business.

Director of Marketing

Family-Owned Fintech Innovator

About Systems & Methods, Inc. (SMI)

For over 50 years, Systems & Methods, Inc. (SMI) has partnered with government agencies across the nation to deliver technology that changes lives. As a multi-generation, family-owned fintech company, we build secure payment, card, and digital platforms that empower families, streamline public services, and strengthen communities.

At SMI, we believe in family values, innovation with purpose, and technology that serves people—not the other way around. From our Kudzu Money financial wellness platform to SMI Pay's advanced payment acceptance solutions, our mission is simple: Serve beyond payments.

The Opportunity

We're looking for an entrepreneurial, purpose-driven Director of Marketing to lead SMI's brand into its next phase of growth.

This is a role for a builder—someone who thrives in creativity, data, and vision. You'll have the opportunity to shape our story across fintech, government, and consumer channels; launch new digital products; and harness AI-driven marketing tools to scale our reach and impact.

You'll join a leadership team that values initiative, empowers ideas, and believes marketing should both inspire and serve.

What You'll Do

As Director of Marketing, you will lead the strategic vision, branding, and communications for SMI across all divisions and platforms, including the smiONE card, Kudzu Money, SMI Pay, and other growth initiatives. You'll drive integrated campaigns that highlight our mission and innovative technology, elevate brand awareness, and enhance the customer experience.

You will:

• Develop and execute strategic marketing plans to achieve short- and long-term business goals.
• Lead all internal and external communications, including customer messaging, agency collateral, and client presentations.
• Lead brand growth and retention strategies across paid, owned, and earned channels.
• Oversee website, social media, digital advertising, and public relations efforts.
• Use AI and automation tools to optimize content creation, analytics, and audience engagement.
• Manage a growing team of creative professionals and external partners, including training, performance tracking, and goal setting.
• Ensure consistency in branding and messaging across all platforms and materials.
• Partner with internal teams and external vendors to launch new products, secure approvals, and support business development.
• Conduct audience research and develop targeted content strategies that align with brand voice and stakeholder needs.
• Review and approve marketing materials for accuracy, branding, and compliance.
• Track and report on campaign performance with a focus on continuous improvement and ROI.
• Leverage analytics and experimentation (A/B testing, funnel analysis) to continually improve performance and ROI.

Who You Are

You are a creative and strategic marketing leader with:

• 7+ years of experience in marketing, preferably in fintech, govtech, or mission-driven industries.
• A bachelor's degree in Marketing, Communications, Journalism, Advertising, or a related field.
• Strong writing and editing skills across various styles (e.g., AP, Chicago).
• Experience with AI marketing tools (e.g., ChatGPT, Jasper, HubSpot AI) and data analytics.
• Proficiency in Microsoft Office, Adobe Creative Suite, and web design principles (HTML, CSS, CMS).
• A collaborative, entrepreneurial mindset with a passion for storytelling and innovation.
• Proven ability to manage projects, budgets, and teams in a fast-paced environment.
• A detail-oriented approach with strong organizational and prioritization skills.

Why You'll Love It Here

• Mission with Meaning : Be part of technology that helps families and agencies thrive.
• Family Values : Work in a culture that puts people first.
• Entrepreneurial Energy : Freedom to innovate, experiment, and make an impact.
• Growing Platform : Join a company expanding its national footprint and evolving its brand.
• Modern Tools : Use AI and digital systems to bring creativity and efficiency together.

Join us in building technology that serves people—and helps change the world.

We are an Equal Opportunity Employer. We are a Drug-Free Workplace.