Senior Demand Generation Manager, Platform

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

The world of marketing and advertising are being fundamentally reshaped. The explosion of generative AI, and the mandate for privacy-first personalization have created a tectonic shift. At the epicenter of this transformation is Snowflake.

We are seeking a Sr. Demand Generation Manager to seize this opportunity. This isn't about running campaigns for another SaaS product; it's about owning the demand engine for the Snowflake Platform team. For the candidate, this is a chance to operate at a massive scale, and put your name on a high-growth business.

You'll own campaigns including virtual events, reports, webinars, demos, and email, while optimizing through testing and analysis. You will excel at cross-functional collaboration with product marketing, content teams, and the Snowflake partner ecosystem. The ideal candidate is creative, collaborative, detail-oriented, data-driven, familiar with AI tools, and passionate about driving business growth.

AS A SR. DEMAND GENERATION MANAGER AT SNOWFLAKE, YOU WILL BE RESPONSIBLE FOR:

Campaign Management: Oversee the planning, execution and optimization of multi-channel demand generation campaigns, including webinars, virtual events, email marketing, content marketing, paid advertising, and the nurture strategy for our Platform product category.

Reporting: Set key performance indicators (KPIs), drive pipeline and measure growth in order to ensure the success of ongoing integrated campaign activities. Monitor and optimize paid programs to ensure best return on investments. Present quarterly on program metrics and planning.

Implement Testing Methodologies: Enhance the demand creation process, including response and conversion rates. You must have a passion for using AI tools to innovate and optimize program performance.

Cross-Functional Collaboration: Partner closely with Product Marketing and Content teams to ensure all campaigns are supported by compelling, persona-driven content that resonates with the target audience at every stage of the funnel. Actively seek Sales feedback on lead quality. Manage relationships with external agencies and vendors to ensure successful campaign execution and maximization of marketing technology stack efficiency.

WHAT YOU'LL HAVE:

• Minimum 5 years of experience developing & executing integrated marketing campaigns.
• Experience program-managing virtual events and webinars.
• Experience growing a database organically.
• Experience working with third-party publications and budget management.
• Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, and more.
• Excellent written communication skills: you will be developing direct response copy for email, social and landing pages.
• Strong cross-functional leader: you will be working with many functions in the marketing organization and need to be able to lead projects and clearly communicate priorities

• The ability to learn new technologies, products and systems quickly.

• Expertise in understanding data and story telling.

• Experience with and understanding of traditional, digital and emerging channels to create demand.
• Familiarity with leveraging AI tools to drive efficiency

We love seeing our teams together. Plan to collaborate in the Menlo Park office with our team 3 days a week.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information:

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $141,000 - $196,300.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

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