Talent Marketing Manager

14251 Talent Marketing Manager, Arden Hills, MN, 6 months Contract Sigma, Inc. is looking for Talent Marketing Manager to work hybridly in Arden Hills, MN.Schedule: Monday-Friday 8 am-5 pm, Hybrid Schedule. Position Overview: Sigma, Inc. is seeking an experienced Senior Talent Marketing & HR Communications Lead to drive strategic talent marketing, employer value proposition (EVP) alignment, and HR communications initiatives for Land O'Lakes. This role is responsible for shaping and executing best-in-class candidate and employee marketing strategies across the full talent lifecycle while partnering closely with Corporate Communications, Digital Marketing, HR, and leadership teams. The ideal candidate is a strategic marketing leader with strong digital, content, and employer branding expertise who thrives in ambiguity and can lead complex, cross-functional initiatives. Key Responsibilities Strategic Talent Marketing & Leadership Develop and execute the Talent Marketing (TM) strategy across candidate and employee lifecycle stages Lead and mentor Talent Marketing Consultants to ensure best-in-class candidate marketing practices Expand talent marketing capabilities across the full employee lifecycle Partner with Corporate Communications to align content strategy, messaging, and publishing calendars Collaborate with Corporate Digital Marketing to remain current on platforms, tools, and digital best practices Provide input and leadership on vendor selection, management, and content production related to talent marketing and HR initiatives HR Communications Content Development Craft clear, compelling messaging for HR initiatives including policy updates, program launches, and employee resources Maintain and update static HR content such as Front Door pages, FAQs, and employee guides Create original written and graphic content for diverse audiences, including copywriting and light design support Serve as the primary liaison between HR and Corporate Communications to ensure cohesive messaging and editorial alignment Develop and integrate digital communications strategies aligned with company business objectives and departmental priorities EVP & Messaging Alignment Own, evolve, and operationalize the Employer Value Proposition (EVP) across all HR and talent communications Develop thematic messaging that connects HR initiatives to organizational culture, values, and employer brand Partner with HR and leadership teams to embed EVP messaging into talent marketing and employee communications Ensure the Land O'Lakes talent brand and reputation are strengthened through social media and digital channels Monitor industry and company news and manage reputational issues in partnership with Corporate Communications Support the development of talent communities and career site strategies in collaboration with Talent Acquisition and Communications teams Budget Management & Talent Marketing Analytics Develop dashboards and metrics to measure and communicate the impact of Talent Marketing initiatives Draft proposals and secure stakeholder support for talent marketing investments Partner with Portfolio Management to incorporate Talent Marketing metrics into ROI analyses Review and analyze reports to assess performance and ROI, with emphasis on candidate marketing investments Required Qualifications Bachelor's degree required Minimum of 5 years of related experience in Communications, Digital Marketing, Talent Marketing, or similar fields Experience in marketing, communications, talent experience, or customer-facing HR roles Strong understanding of customer-centric and human-centered design principles Experience managing digital execution, including day-to-day site maintenance and campaign-based initiatives Knowledge of employment branding and employer value proposition development Proven experience leading complex projects, managing risk, and driving high-quality results Innovative mindset with the ability to operate effectively in ambiguous environments Preferred Qualifications: Master's degree 3+ years of experience in the talent experience or employer branding space 2+ years of experience managing social media communities Digital site development and production experience Process improvement experience Data analytics and reporting experience Additional Requirements: Background check and drug test are required and must be completed prior to assignment start Work Environment: Hybrid work environment Cross-functional, collaborative corporate setting