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Website and Digital Content Specialist
2 weeks ago
The State University of New York College of Optometry seeks a bright and highly motivated self-starter to oversee the planning, organization, creation, and publishing of digital and marketing content that supports the College’s brand, marketing strategy, and strategic initiatives across platforms. Housed within the marketing and communications team, this individual reports to the Director of Marketing and Communications and partners with internal stakeholders, including IT, and external vendors to create and execute engaging content that aligns with the overall brand, enhances digital visibility and presence, ensures relevant and accurate content, and addresses the needs of various users. Additionally, this role will be a critical player in optimizing digital content, implementing SEO/SEM strategies, ensuring accessibility standards are met, and generating reports on key performance metrics.Specific duties and responsibilities: Oversee day-to-day content management of College websites; create and update content across wide range of user needs; assist in the development, deployment, and/or integration of web-based applications; support digital advertising and marketing campaigns; collect and analyze metrics including Google Analytics, SEM/SEO, and other key performance indicators; maintain and uphold relevant policy, accessibility, and compliance documentation; ensure brand alignment across all webpages and digital channels; and identify and evaluate new digital communication tools and technologies.Key Duties:Serve as the primary point of contact for the content management system (CMS) and execute website updates from various stakeholders as the day-to-day manager of the websitesImplement digital content initiatives in collaboration with the Director of Marketing & CommunicationsIdentify opportunities for new and/or refreshed content that enhances marketing strategy and promotes positive brand positioningDesign, write, edit, and/or maintain engaging digital content across multiple platforms with an eye toward brand consistency including tone, messaging, and style standardsThrough regular content audits, engage stakeholders in review and timely updating of content across the College websites; with full review at least annuallyDevelop and publish content for target audiences as well as monitor performance indicators and ensure brand alignmentAssist in the development, deployment, and/or integration of web-based applications particularly as they impact the website or digital marketingMonitor website traffic, analyze user engagement, leverage Google Analytics and generate reports on key metrics to recommend improvements, strengthen brand health, and advance market positionOptimize content for SEO / SEM to improve website visibility, improve search rankings, and drive traffic; work with digital marketing and other vendors as neededAssist director with the review, revision, and documentation policies and user instructions as needed employing best practices for continuous improvementCollaborates with IT for multimedia integration and ongoing website maintenance to ensure function, standards, and accessibility requirements are metEnsure all digital content adheres to brand and style guidelines, accessibility standards (WCAG) and institutional voiceSkills:Strong customer service orientation with excellent organizational and communication skills to foster cross-functional collaborationStrong written and verbal skills with an ability to translate ideas into engaging and effective contentAbility to think creatively and solve problems efficiently and proactively; exhibit good judgement Proficiency and strong working knowledge with various content management system platforms such as WordPress, Drupal, or similar platforms.Knowledge and experience with graphic design, digital marketing, and web development standards that include but are not limited to HTML5, CSS3, jQuery, PHP, MySQL, XML, JavaScript, and JavaExperience with social media, third-party APIs, and email marketing toolsAbility to analyze key metrics such as website traffic, user behavior, and content performance to make data-driven decisionsMeticulous attention to detail to ensure accuracy and consistencyStrong initiative to learn new skills, evaluate new technologies, and adapt to a fast-changing environment.Qualifications:Bachelor’s degree in a related field such as marketing, communications, or digital media and 2-3 years’ experienceExperience with digital content creation, web design, and multimedia productionFamiliarity with SEO/SEM best practices, web analytics and metrics, and UX/UI best practicesKnowledge of web accessibility standards (WCAG/ADA compliance)Understanding of digital advertising and execution of digital marketing campaignsSalary range is $55,000-$65,000 and there is also a generous benefit package. 15 days of annual leave to start and 13 paid holidays per year. We are a qualifying employer in the federal Public Service Loan Forgiveness (PSLF) Program. View our Benefits at Glance.Click here to apply online: https://sunyopt.peopleadmin.com/postings/2416The State University of New York College of Optometry is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, or retaliation.To view the College’s Annual Security Report, visit: https://www.sunyopt.edu/university-police/security-report/ About SUNY College of Optometry: The State University of New York College of Optometry advances visual health and patient care through leadership in education, research and service. More than a half century ago a group of dedicated optometrists and benefactors came together to create an institution that would support optometric education, vision science research and extend quality vision care to all New Yorkers and the surrounding community. The State University of New York College of Optometry evolved from this mission. Since we opened our doors to our first class of students in 1971, the College has grown to become one of the leading optometric education and vision research centers in the world. The College houses the University Eye Center — one of the largest outpatient vision care clinics in the country—and engages in cutting edge research that is helping to shape the future of optometric care.
