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Senior Product Manager, Onboarding
2 weeks ago
We are seeking a dynamic and results-oriented Senior Product Manager to join our team and focus on our user onboarding journey. In this pivotal role, you will be responsible for the end-to-end user experience and guiding new users to their first purchase across our three apps (Walkfit, Muscle Booster and Yoga-Go). You will drive the product vision, strategy, and execution for your squad, ensuring we deliver exceptional value to our new users and effectively convert them into subscribers.
We need the one who is strong in product discovery, skilled at assessing market fit, and comfortable with testing and experimenting with new channels, products, and audiences. The ideal person is highly customer-centric, outcome-driven, and a proactive collaborator with marketing, design, engineering, business, and other product teams.
Key Responsibilities:
Product Strategy & Roadmap
- Create and maintain the product roadmap for your squad, ensuring it aligns with business objectives and user needs
- Conduct market research and competitive analysis to identify opportunities for product innovation within the user onboarding journey
- Define and prioritize product hypotheses based on data-driven insights and user feedback, with the goal of improving the onboarding experience and converting users that will stay
Product Execution
- Collaborate closely with engineering, design, and marketing teams to deliver high-quality product features that optimize the user journey from landing to purchase
- Manage the product lifecycle from concept to launch, ensuring timely and effective execution
- Utilize Agile methodologies (Scrum) to manage product development and iterate on features. You will work closely with the Engineering Manager to lead squad delivery together
User Focus & Data Analysis
- Conduct user research and gather feedback to understand the specific needs and pain points of new users during the onboarding process
- Analyze product data and user behavior to identify trends and opportunities to improve the onboarding funnel
- Run A/B tests to optimize product features and enhance the user experience, focusing on improving key onboarding metrics
- Base all product decisions on data
Collaboration & Communication
- Communicate the product vision and strategy for the onboarding funnel to stakeholders across the organization
- Collaborate with cross-functional teams to ensure alignment and effective execution of onboarding initiatives
- Actively engage with product communities to bring external insights into the product and inform onboarding strategies
Qualifications:
- Previous B2C experience with onboarding flows and subscription models is preferred
- Strong experience in product discovery and assessing market fit
- Demonstrated ability to test and experiment with new channels, products, and/or audiences
Candidate journey
Recruiter call --> Meet a team member --> Skills assessment--> Meet the Leadership team
Why You'll Love Being Part of Welltech:
- Grow Together : Join a culture that champions both personal and professional growth. Here, you'll thrive as we learn, evolve, and succeed together.
- Lead by Example : No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
- Results-Driven : We're all about achieving meaningful outcomes. It's not just about the effort, but the difference we make every day.
- We Are Well-Makers : Be part of a movement that's creating a healthier, happier world. Together, we make well-being a reality
