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Marketer/Community Outreach

2 weeks ago

Reynoldsburg, OH, United States HCAOA Full time
Marketing/Community Outreach Specialist

Responsible for marketing/community outreach, establishing and maintaining relationships with customers and referral sources. Responds to requests and concerns. Reports to: Administrator.

Qualifications:

  • Bachelor's degree in business or related field.
  • Previous experience in healthcare management or marketing, preferably in home health care.
  • Demonstrated knowledge of regulatory requirements and restrictions in home health services.
  • Demonstrated supervisory and negotiation skills.
  • Excellent verbal, written communication skills.
  • Demonstrated organizational skills, flexibility, assertiveness, and team orientation.

Essential Functions/Areas of Accountability:

  1. Manages marketing operations and establishes and implements marketing initiatives.
  2. Negotiates contracts with managed care companies, government agencies, and other payers that ensure optimal reimbursement.
  3. Establishes systems for consistent market assessment and develops a marketing plan designed to meet agency goals.
  4. Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payers.
  5. Negotiates pricing with insurance case managers and other payers within acceptable standards of practice.
  6. Participates with management team in strategic planning activities, identifying opportunities to improve services and better meet customer needs.
  7. Maintains comprehensive knowledge of the Agency's markets, key referral sources, and position in the market related to competitors.
  8. Develops and maintains information on available community resources, and assists customers and staff in accessing services or information.
  9. Participates in the annual Agency evaluation in areas of marketing, program development, growth, and expectations.
  10. Prepares reports of marketing activities and effectiveness.
  11. Works collaboratively with clinical staff to assure consistent message to the customers and the community.
  12. Other activities as directed.

Physical/Environmental Demands:

The information below is intended to describe the general context/requirements for performance of this job. During a typical workday, this position requires the activities listed. It is not to be considered an exhaustive statement of duties, responsibilities, or requirements and does not limit the assignment of additional duties.