Enterprise Sr Marketing Analyst

21 hours ago

Washington, DC, United States Power Digital Full time
Enterprise Sr Marketing Analyst

We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.

Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A day in the life:

The Sr. Growth Analyst is responsible for auditing current and prospective clients' marketing programs and crafting integrated marketing plans across our full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients.

Key Responsibilities:
  • Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel
  • Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan
  • Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
  • Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.
Role Requirements:
  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the larger marketing and media buying landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Asana and Slack

Key Performance Indicators (KPIs)

  • Appraisal Production (10+/mo)
  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)

Most Important Things (MITs)

  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

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